Creative Director

OB

TITLE:

Creative Director, Performance Marketing

LOCATION:

Remote

DURATION:

PAY RANGE: $138 - $148/hr.

• TOP 3

SKILLS:

• Drive Upstream Ideation and Concept Development – Strong conceptual, problem-solving, and strategic thinking skills; elevated taste and creative direction

• AI & GenAI Integration – Utilize AI and generative AI tools for ideation, asset creation, and production efficiency

• B2B Marketing Expertise – Solid understanding of B2B marketing, direct response/performance marketing, and advertising tools

Company

Our client is a Fortune 500 multi-national technology company headquartered in Menlo Park, CA.

Overview

We are seeking an exceptional advertising Creative Director with art direction expertise to drive the development of innovative, concept-driven performance campaigns that engage small and mid-size business audiences across multiple digital platforms. As a creative leader, you will be responsible for guiding external creative agencies and cross-functional teams to deliver high-impact, strategic work that drives revenue for the business.

• Key Responsibilities

• Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy

• Excels in the ability to ideate, develop, and refine campaign ideas

• Leverages historical campaign performance and trends to inform future creative decisions

• Works with AI and GenAI tools for creative ideation and production

• Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials

• Leads regular creative reviews and presentations to internal stakeholders, including senior leadership

• Sets the creative inputs across creative testing plans to optimize creative

• Fosters strong relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication

• Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding

• Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals

• Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work

• Software Proficiencies Figma

• GenAI tools

• After Effects

• Media Encoder

• Well versed in GenAI tools, e.g., Google Nano Banana (Gemini 2.5 Flash Image), Midjourney, etc.

• Requirements

• 5-8 years of work experience as a Creative Director in advertising or marketing or lead in a creative/design related occupation

• Motion Design

• Bachelor's degree in Digital Design, Visual Design, Advertising Art Direction, or equivalent experience

• Experience with AI and generative AI tools used for creative ideation and production

• Portfolio that showcases ability to develop innovative, concept-driven campaigns that drive results, a mastery of art direction, and design principles

• Excellent communication, presentation, and interpersonal skills

• Strong understanding of the B2B marketing landscape and advertising tools

• Ability to collaborate effectively with external agencies and cross-functional teams

• Strong problem-solving skills and ability to think strategically

• Energized by working in a fast-paced environment

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