Lead Generation Specialist Job Memphis area,Tennessee USA,Sales

Description

At Northern Tool + Equipment we get up every day to serve the tradespeople who keep our country running strong and the weekend warriors who want to work like them. It’s our mission to make sure they have the right tools for the job, and an easy, hassle‑free experience at our store so they can get in, get out and get on with the job r top priority as a Lead Generation Specialist is proactively identify, source, and validate new or inactive business opportunities via phone and email within assigned markets to ensure a consistent and quality pipeline of Trades Pro customers.

Conducts in‑depth research and prospect identification or reactivation using a variety of tools and data sources. Consistently delivers qualified leads to sales partners and works collaboratively with cross‑functional teams while maintaining awareness of market growth, industry trends and competitive activity. Initiates outbound engagement with prospective Trade Pro customers and organizations, positioning Northern Tool + Equipment as a trusted business solutions provider and preferred supplier of tools and equipment.

Your positive, professional, roll‑up‑your‑sleeves‑to‑help attitude contributes to our winning culture and makes sure we leave a lasting impression.

This is a remote role based in the following states; AR, FL, GA, IL, IA, KS, LA, MI, MN, MS, MO, NE, NC, OK, SC, SD, TN, TX, VA, and WI.

Key Responsibilities Lead Supply and Identification

Source and build a consistent supply of qualified pro customers for assigned geographic markets.

Proactively identify new customers through multiple sources including trade lists, permits, business registrations, associations, chambers of commerce, suppliers, and community partners, trade shows, etc.

Re‑engage dormant or lapsed Trades Pro customers and surface under‑penetrated customers with expansion potential.

Conduct research to identify correct points of contact decision‑makers and develop targeted outreach strategies using available tools and data sources.

Maintain clear market visibility and areas of opportunity through ongoing market mapping and coverage analysis.

Lead Qualification and Outreach

Execute a high level of cold calling, reactivation and other lead generation strategies to identify, and engage prospective customers through outbound engagement, including phone calls, emails, and social media.

Validate and update lead contact information, confirm trade type, scope of work, location(s), etc. along with identifying early buying signals and interest indicators ensuring leads meet defined criteria.

Ensure lead accuracy and maintain accurate records to prevent duplication, misrouting, or incomplete records.

Coordinate seamless and timely handoff of qualified leads.

Customer Interaction and Sales Collaboration

Represent Northern Tool + Equipment as a trusted business solutions provider and preferred supplier of equipment, tools and services by promoting the company’s reliability, reputation, and commitment to customer service throughout all customer interactions.

Conduct customer discovery conversations and needs analysis at high level to understand buying habits and business opportunities.

Collaborate with sales and cross‑functional partners to plan and execute prospecting and market growth opportunities and initiatives.

Contribute to team performance through knowledge sharing, process improvement, and adoption of best practices.

Performance Measurements and Reporting

Consistently achieve daily activity and productivity targets, including call, email and pipeline goals.

Use data and insights to refine outreach strategies and improve prospect and customer engagement.

Accurately documents and maintains leads and maintains up‑to‑date records including customer profiles, discovery notes, and engagement history in CRM systems to support effective follow‑up and reporting.

Keeps supervisor informed of important developments, communicates updates and performs related work as apparent or assigned.

What you will bring to the table

Bachelor’s degree or relevant work experience.
1‑3+ years experience in lead generation, market development or demand generation.
Ability to work in either…


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