Sr Director – Email and SMS Strategy and Activation; Memphis, TN

Position: Sr Director – Email and SMS Strategy and Activation (Memphis, TN)
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**** At ALSAC you do more than make a living; you make a difference.****##
*** We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking r background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family.

Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission:
Finding cures. Saving children.***##

Job Description The Senior Director, Email & SMS Strategy and Activation serves as the enterprise leader for two of ALSAC’s fastest‑growing and highest‑impact fundraising channels. This role is responsible for defining the long‑term vision, strategy, and activation roadmap for Email and SMS programs—driving donor acquisition, cultivation, retention, and revenue outcomes.

This is a
** transformational leadership role**, not just channel management. The Senior Director will modernize segmentation, personalization, testing sophistication, compliance governance, and journey‑based automation, while deepening integration with Digital Product, Analytics, Creative, and Technology teams. The leader must translate marketing strategy into technical activation, particularly within Salesforce Marketing Cloud, while shaping future‑state capabilities across the enterprise.

This position will significantly influence how ALSAC communicates with supporters and will cultivate a high‑performing team that elevates channel discipline and drives enterprise impact.#
** Key Responsibilities**###
** Strategic Leadership & Channel Innovation
*** Lead the strategic planning, modernization, and execution of Email and SMS programs to increase new donors, retention, revenue per donor, active donors, and total net fundraising.
* Evolve audience segmentation, journey‑based activation, personalization, and test‑and‑learn frameworks to achieve breakthrough results.
* Develop and measure KPIs including deliverability, engagement, subscriber growth, retention, and revenue to guide optimization.###
** Data‑Driven Decision Making
*** Analyze channel performance, donor behavior, and segmentation insights to drive strategic decisions and recommendations.
* Serve as an enterprise thought leader on data‑driven marketing strategy, test design, performance interpretation, and optimization.
* Oversee annual revenue and expense budget development and manage a multi‑million‑dollar investment portfolio balancing growth and efficiency.###
** Technical Activation & Platform Excellence
*** Translate channel strategy into actionable technical execution, collaborating with technical teams to implement complex journeys and activation patterns—especially in Salesforce Marketing Cloud.
* Maintain expertise in deliverability, list health, regulatory compliance, content strategy, and emerging email/SMS platform capabilities.
* Innovate and implement industry best practices, ensuring channel scalability, stability, and readiness for future capabilities.###
** Cross‑Functional Leadership & Influence
*** Drive deep integration with Digital Product, Analytics, Creative, and enterprise partners to align channel roadmaps, shared KPIs, and prioritization.
* Collaborate closely with Product teams on platform requirements, timelines, joint presentations, and enterprise‑wide capability evolution.
* Manage relationships with vendors, agencies, and partners to enhance program performance and accelerate innovation.###
** Team Leadership & Organizational Development
*** Lead, mentor, and inspire a high‑performing team of Email and SMS practitioners.
* Foster a culture of innovation, data‑driven thinking, creativity, and operational excellence.
* Provide strategic guidance to leadership and staff regarding channel strategy, analytics, operations, and technical activation.###
** Operational Excellence & Governance
*** Establish and enforce policies, procedures, and governance frameworks that drive…