Regional Marketing Manager

Posted Wednesday, January 28, 2026 at 6:00 AM

Fogelman is a nationally recognized, fully integrated multifamily real estate company that invests in and manages apartment communities, backed by six decades of experience, dynamic associates, and expert leadership. Our collaborative culture has earned us recognition as one of the 2025 Best Places to Work in Multifamily and one of Newsweek’s Top 100 Most Loved Companies. With teamwork, experience, and expertise at the core of who we are, we create welcoming communities for thousands of residents while building trusted relationships and durable value for our partners, investors, and associates.

The Regional Marketing Manager plays a key role in driving portfolio performance through data-driven insights, creative strategy, and cross-departmental collaboration. Reporting to the Director of Performance Marketing, this position is ideal for a seasoned multifamily marketing professional who thrives at the intersection of analytics and creativity. This individual will transform data and market research into actionable strategies that enhance leasing velocity, elevate brand presence, and improve resident satisfaction.

With a deep understanding of the multifamily industry, the Regional Marketing Manager will provide strategic marketing guidance, ensure brand consistency, and support onsite teams in executing campaigns that align with operational goals and ownership objectives.

Research and Analytics:

• Data-Driven Decision Making:
  Leverage internal data, partner insights, market trends, and competitive analysis to make informed decisions to drive performance
• Performance Reporting:
  Provide detailed monthly and quarterly performance reports evaluating ad source effectiveness, lead velocity, conversions, return on ad spend (ROAS), social engagement, and resident sentiment.
• Develop Marketing Plans:
  Conduct market analysis and develop a strategic marketing plan for newly transitioned or developed assets

Cross Functional

Collaboration:

• Synergize with Key Stakeholders:
  Build and maintain strong partnerships with Property Services, Asset Management, Revenue Management, and Systems teams to ensure marketing strategies are aligned with business priorities and goals.
• Integrated Pricing and Promotion Strategies:
  Collaborate with Director of Performance Marketing, Revenue Management, and Regional Vice Presidents to ensure competitive pricing and effective promotion of property offerings

Customer Experience Optimization:

• Optimize Lead Capture and Activation:
  Work with Brand Experience and Digital teams to refine and enhance lead capture processes and activation flows, ensuring timely and positive customer outcomes
• Enhance Nurture Campaigns:
  Collaborate with Brand Experience, Property Services, and Systems to identify opportunities to further expand nurture campaigns for both prospects and residents to increase satisfaction, reputation, and brand loyalty

Brand Integrity:

• Maintain Brand Standards:
  Ensure onsite teams are using collateral, signage, promo items, and other marketing materials that align with Fogelman brand standards.
• Content Oversight:
  Manage community assets including photography, floor plans, site maps, and videography to ensure all websites and collateral are up to date and each property is set up for success.

Support and Training:

• Regional Marketing Support:
  Conduct regular visits to assigned communities within portfolio providing in-person support and training on marketing platforms and social media, reputation, and resident retention best practices
• Lease-Up Marketing Support:
  Partner with Property Services to build awareness and drive traffic to newly developed/developing assets through competitive and innovative digital marketing, outreach, and social engagement;
  Assist with the planning and execution of grand-openings
• Marketing Technical Support:
  Manage marketing support ticketing system and resolve tickets in a timely manner
• Strengthen Organizational Culture:
  Inspire unity, care, collaboration, empowerment, and purpose to onsite teams.
• Budget Management:
  Monitor and control marketing campaign costs to ensure alignment with…