Social Media and Marketing Specialist

Overview

Job Description:

This social media and marketing specialist will champion content creation, social media planning, email marketing, graphic design, USPS mail campaigns, assist with in-person event planning and production, and marketing calendar creation. This position will work hand-in-hand with and be closely monitored by our Marketing Specialist and CEO.

• Creating original content within corporate and compliance guidelines.
• Augmenting original content with content from a vast catalog available through Corporate that will appeal to each advisor’s client and prospect base.
• Monitoring engagement of social media campaigns.
• Sharing events to social media as appropriate.
• Planning advertising spend, placement, and monitoring of social media campaigns.

• Graphic design work as needed for event invitations, social media graphics, email campaigns, etc.
• Creating written content that is compliant to brand standards.
• Creation of videos for social media purposes – set up, filming, editing, or coordinating with appropriate vendors.
• Making sure that all materials are branded appropriately.

• Helping create invitations and procuring compliance approval before deadlines.
• Making sure all elements of event are double checked, contracts signed, budget and decisions verified with management.
• Prep for events ranging from mailing invites, purchasing, sign in sheets, RSVP sheets, to follow up calls.
• Entry of events into Event Builder for Compliance purposes and follow up.
• Assisting with in-person and virtual events, including direct client and prospect interaction.

• Watching engagement levels for social media posts and seeing what materials are most successful with getting engagement.
• Boosting posts as needed for events and other promotions and posts.

• Helping to establish a year-round events/seminars/social media/and branding calendar that will appeal to our top client base.

• Adding events to website as they are approved by ACMR and/or added to Event Builder.
• Making sure photos and information is kept up-to-date.
• Monthly maintenance and refresh of content within allowed parameters.
• Adding new advisors and staff to website as needed.
• Making sure that new or promoted advisors and staff go through onboarding checklist in timely fashion.
• Scheduling and taking headshots.

• Adding in prospects to drip campaigns monthly.
• Adding prospects and clients on new campaigns

• Current platform usage includes Facebook, Linked In, X (Formerly Twitter), and Instagram

Excellent opportunity for someone looking to re-enter the workforce, take a step back from higher responsibilities, or develop a lasting career.