Director, Marketing Operations

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Varsity Spirit, a Varsity Brands company, has been a leading global source for all things spirit—including cheerleading, dance team, performing arts, and yearbook—for over 50 years. With 5,000+ employees, we focus on safety, entertainment, and traditional school leadership, celebrating school spirit and affecting more than a million athletes each year.

We are committed to creating a safe and positive environment for participants. We have zero tolerance for abuse and are compliant with all relevant laws.

Onsite, Memphis, TN.

Minimal. Some out-of-area or overnight travel may be required.

As Director of Marketing Operations, you will improve marketing efficiency, agility, and leverage data to make market, customer, and product/service decisions that create value for customers and drive growth.

• Oversight of systems, processes, data, and insights supporting marketing initiatives.
• Lead Mar Tech strategy, selection, integration, and optimization.
• Drive consumer insights initiatives for both B2B and B2C research.
• Lead marketing data management and optimization in partnership with Digital and IT.
• Champion consistency in measurement, analytics, and reporting.
• Build and maintain external vendor relationships.
• Manage key marketing projects: timelines, budgets, resources.
• Optimize internal processes for team efficiency.
• Maintain dashboards and reports on critical KPIs.
• Provide leadership and direction to the Marketing Operations team.
• Manage, motivate, and retain Marketing Operations team.
• Lead hiring and onboarding in compliance with required regulations.
• Run annual performance evaluations with the Chief Marketing Office.

Supervise 2 direct reports on the Marketing Operations team.

• Proven experience building, implementing, and improving internal processes within a marketing team.
• Experience managing creative projects.
• Experience with a project management suite (Asana, Basecamp, Microsoft Project, etc.).
• Excellent communication skills, both verbal and written.
• Strong organizational and multitasking skills.
• Ability to manage multiple, competing priorities in a fast‑paced environment.
• Proven teamwork skills, flexibility, and solution‑driven mindset.
• Up‑to‑date on the latest marketing software and tools.
• Cheer, dance, or band experience is a plus but not required.

• Minimum of 7 years of relevant work experience (Digital Marketing, Project Management, or Marketing Operations) in both B2B and B2C Marketing.
• At least 3 years of management or supervisory experience.
• PMP Certification or similar preferred.
• Knowledge of Salesforce and Salesforce Marketing Cloud is a plus.
• Bachelor’s degree in Advertising, Marketing, Business or related field.

Professional office environment. Largely sedentary. Some filing may require lifting files, opening cabinets, bending or standing on a stool as necessary. Ability to sit or stand for long periods during meetings and while using office equipment.

• Comprehensive health care benefits.
• HSA employer contribution/FSA opportunities.
• Wellbeing program.
• 401(k) plan with company matching.
• Company‑paid life, AD&D, and short‑term disability.
• Generous time off & paid holidays.
• Varsity Brands ownership program.
• Employee resource groups.
• St. Jude partnership & volunteer opportunities.
• Employee perks including discounts on personal apparel and equipment.

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.