Technology Manager, Marketing Operations

Founded at the birth of the building automation industry in 1983 as Kele & Associates (now Kele Companies), we became the first building automation distributor to offer an all-inclusive platform. Over the next 40 years, Kele Companies has grown into a world class Building Automation Systems distributor with its headquarters remaining strategically located in Memphis, TN and branch locations positioned in 7 states throughout the U.S. Every member of the Kele Companies team plays a key role in delivering on our promise of: “We Make It Easy.”

The Technology Manager, Marketing Operations will own and optimize the marketing technology (Mar Tech) ecosystem that powers Kele’s demand generation, customer engagement, and digital performance initiatives. This role bridges marketing strategy, data, and systems—ensuring our platforms are integrated, scalable, secure, and aligned with business objectives.

You will partner cross-functionally with Marketing, Sales, IT, E‑commerce, and Data teams to drive automation, optimize our platforms, enable reporting, improve technology processes, and enhance the overall customer journey through technology and data.

• Own the governance, and performance of Kele’s marketing technology stack (e.g., marketing automation, CRM integrations, CDP, analytics tools, CMS, etc.).
• Evaluate, implement, and optimize tools that improve marketing efficiency and performance.
• Ensure system scalability, data integrity, and compliance with privacy regulations (e.g., GDPR, CAN‑SPAM).

• Manage and optimize marketing automation workflows, lead nurturing programs, and lifecycle campaigns.
• Oversee lead scoring, segmentation, and routing logic in partnership with Sales Operations.
• Support campaign tracking, UTM governance, and performance attribution frameworks.

• Establish standardized reporting frameworks across marketing channels.
• Develop and work with BI/IT team to create dashboards and insights to measure pipeline contribution, ROI, and customer engagement.
• Ensure clean data flow between marketing platforms, CRM, and business intelligence systems.

• Partner with IT and Sales Ops to ensure seamless integrations between platforms.
• Identify opportunities to automate manual processes and improve operational efficiency.
• Document system architecture, workflows, and best practices.

• Manage vendor relationships and performance reviews.
• Collaborate with internal stakeholders to align technology investments with business goals.
• Train and enable marketing team members on tools and best practices.

• 5+ years of experience in Marketing Operations, Marketing Technology, or a related field.
• Hands‑on experience with Salesforce Marketing Cloud Engagement.
• Familiarity with CDPs (Salesforce Data 360 preferred), advanced attribution models, or data warehousing.
• Proven experience in Customer
  360 strategy, approach, and execution.
• Knowledge of API integrations and marketing data architecture.
• Strong understanding of Salesforce CRM systems and data integration principles.
• Experience building dashboards and analyzing marketing performance data.
• Proven ability to manage cross‑functional technology initiatives.
• Strong analytical mindset and process‑oriented approach.

• Strategic thinking with operational execution capability
• Strong documentation building (i.g. SOPs, technical specs, or IT stories)
• Strong communication and stakeholder management skills
• Technical fluency with marketing systems and integrations
• Detail‑oriented with a focus on data accuracy
• Continuous improvement mindset

• This role is Remote, with an expectation of approximately 30% travel to Memphis (headquarters).

• Medical, vision, and dental insurance
• HSA
• FSA (medical and dependent care)
• 401(k) with employer match up to 4% with immediate vesting
• Employer‑paid short‑and long‑term disability coverage
• Employer‑paid basic life and AD&D insurance; supplemental life for employees and dependents available
• Paid time off and paid holidays
• Tuition reimbursement