Freelance Social Media & Paid Digital Ads Manager

Freelance Social Media & Paid Digital Ads Manager

You will be responsible for developing and executing both organic social media content and paid digital advertising campaigns across platforms including Facebook, Instagram, Linked In, Google Ads. While you’ll create some content from scratch, you’ll also efficiently adapt templates and pre-existing assets as needed. You will schedule posts, launch ads, track performance, modify campaigns, and report insights to help us refine strategy and reach growth goals.

• Build a 3–6 month social media calendar (paid + organic) for all brands.
• Schedule posts that align with strategic goals and audience behaviors across channels.
• Adapt templates where appropriate and create original content where needed.

• Set up, launch, monitor, and optimize paid campaigns on Meta (Facebook/Instagram), Linked In, and Google Ads.
• Provide audience targeting, budget optimization, bid strategy guidance, and conversion tracking setup.

• Track and analyze KPIs (reach, engagement, clicks, conversion, ROAS, etc.).
• Deliver clear, actionable reporting on campaign performance.
• Recommend modifications based on data to improve outcomes.
• Understand platform algorithms and trends to refine posting cadence and campaign structure.
• Make proactive recommendations to improve engagement and paid performance.
• Communicate clearly with internal stakeholders.
• Participate in weekly checkpoints and deliver regular performance summaries.

• Proven experience planning and executing social media strategies across Instagram, Facebook, Linked In (organic + paid).
• Experience building and managing campaigns on Google Ads and Meta Ads platforms.
• Comfort with analytics tools and dashboards to report findings and optimize campaigns.
• Strong understanding of social media trends and best practices.
• Ability to manage multiple brands and calendars at once.

• Social scheduling tools
• Creative tools (Canva, Adobe suite)
• Analytics tools (Google Analytics, platform insights)
• Completed and published 3–6 month social and digital ads calendar
• Scheduled organic content across platforms
• Paid campaign setup + ongoing optimization
• Regular performance reports with insights and recommendations
• Campaign documentation and playbooks for future use

• Remote
• 1099 Role
• Freelance / Independent Contractor (3–6 months, with potential extension)