Marketing Automation and Email Specialist

Rogue Credit Union is a member-owned, not-for-profit financial cooperative headquartered in the Rogue Valley located in beautiful southern Oregon. Providing services to our members in select Oregon, Idaho and California counties. We strive to make an impact in the communities we serve by living, giving, and supporting local. Our mission is to provide exceptional member experiences that build mutually beneficial relationships to create the most loyal members in the nation.

Here at Rogue, we believe in having a culture of happy team members who feel supported, have the chance to grow their careers, and LOVE where they work!

The Marketing Automation and Email Specialist supports Rogue Credit Union's mission to deliver exceptional experiences by leveraging business intelligence tools, data management best practices, and marketing automation platforms to execute marketing and communication initiatives. This role organizes and maintains complex workflows, automates processes, and integrates data systems to enhance efficiency, performance, personalization, and optimization across Marketing and delivery channels. The position is heavily rooted in Salesforce Marketing Cloud (SFMC), with emphasis on automation, data management, reporting, and analytics.

The Specialist ensures accuracy and consistency in marketing data, journey design, and digital channel execution. This is a technical role that regularly utilizes SQL, Excel, data visualization tools, advanced tracking methods, and data management practices. The Specialist works cross functionally with Marketing, Enterprise Analytics, Digital Experience, IT, and product teams to support strategic initiatives and deliver a cohesive, data driven member experience.

35% Analyzes, designs, and optimizes data structures and automations within Salesforce Marketing Cloud (SFMC) to support effective audience segmentation, campaign automation, personalization logic, and dynamic content. This role develops and documents automation workflows, journeys, and data extensions that align with established standards for accuracy and maintainability. The Specialist also monitors the performance and overall health of campaigns and automations, identifies opportunities for improvement, and implements enhancements through A/B testing, workflow refinement, and data enrichment strategies.

25% Creates and maintains reporting using various tools including and not limited to Tableau, system dashboards and Google Analytics 4 (GA4). Provide clear, actionable insights to guide marketing decisions across digital platforms.

20% Oversees technical execution of marketing tasks and operational workflows across email, web and paid media channels. Ensures smooth integration between systems such as SFMC, CMS platforms, Google Workspace and internal data sources. Stays current on marketing automation trends, compliance, tools and best practices.

15% Collaborates with stakeholders across the organization to define data requirements, enhance tagging and tracking strategies, and strengthen content and campaign approaches. This role ensures marketing initiatives are aligned with technical capabilities by partnering closely with cross functional teams to create cohesive, data driven, and scalable marketing solutions.

5% Proactively performs other duties as needed or assigned.

One year to three years of similar or related experience. Specifically, experience working with email service providers e.g. Salesforce Marketing Cloud and with data management.

(1) A two-year college degree, or (2) completion of a specialized certification or licensing, or (3) completion of specialized training courses conducted by vendors, or (4) job-specific skills acquired through professional experience. Bachelor's degree preferred, but not required.

Strong collaboration skills with the ability to translate technical concepts for non technical audiences. Effective in cross functional communication and internal stakeholder engagement.

The Specialist builds and manages journey automation, audience segmentation, and…