Creative Director

Overview

The Creative Director is responsible for driving, elevating, and evolving the Harry & David brand and its affiliated portfolio across all customer touchpoints. This role provides strategic and inspirational leadership for a multidisciplinary Creative Team, shaping world-class storytelling and delivering premium, cohesive brand experiences across print, digital, retail, and omnichannel marketing. This leader will champion Harry & David’s brand pillars by developing compelling brand narratives, conceptualizing seasonal and campaign photography, and actualizing holistic go-to-market creative executions.

The Creative Director ensures all creative output reflects a premium positioning within the food gifting, entertaining, and home lifestyle space—driving customer engagement, demand, and company goals.

• Brand Leadership & Creative Strategy
  • Elevate the Harry & David brand storytelling to reinforce and expand upon key brand pillars.
  • Strategically align creative concepts, visual design, and content direction with merchandising, marketing, and business strategies.
  • Lead the ideation and conceptual development of all brand photography, video, and content across channels.
  • Develop and present seasonal creative strategy, themes, and campaign directions for large-scale initiatives and go-to-market moments.
• Creative Execution & Omni-Channel Delivery
  • Oversee design and execution of all creative assets including catalogs, print marketing, email, website creative, social media, retail, and broader digital experiences.
  • Ensure creative solutions communicate with clarity, distinction, and breakthrough visual storytelling while reflecting a premium brand aesthetic.
  • Collaborate closely with Editorial, Messaging, and Copy teams, as well as the internal studio, to deliver cohesive omnichannel campaigns.
  • Drive synergy between catalog, online, and retail channels to ensure seamless narrative and visual alignment.
• Team Leadership & Development
  • Provide direct leadership for a team of designers, art directors, and creative staff.
  • Mentor, train, and grow junior team members to build a high-performing, innovative creative organization.
  • Foster a positive, collaborative, constructive culture that encourages creative excellence and cross-functional partnership.
• Quality, Innovation & Operational Excellence
  • Ensure all creative output meets merchant and marketing objectives, delivering strong, on-brand communication.
  • Apply a discerning eye for photo editing, composition, and visual refinement to uphold impeccable design standards.
  • Stay current on design trends, technology, and innovations across ecommerce, retail, and lifestyle brand marketing.
  • Manage multiple priorities and deadlines in a fast-paced environment with exceptional communication and presentation skills.