Senior Associate, Customer Marketing - Card Partnerships; Hybrid

Job Overview

The Senior Associate, Customer Marketing will be an integral part of our Card Partnerships Marketing team, reporting to the Customer Marketing team lead. They will serve as a catalyst for driving customer engagement and retention through targeted, personalized marketing campaigns across owned channels, with a focus on email marketing.

A successful candidate will have a solid foundational marketing background coupled with strong relationship management, organizational skills, and a problem solving mindset. They must be highly detail-oriented and enjoy figuring out complex systems.

• Lead the execution of customer marketing campaigns, with an emphasis on email marketing programs.
• Partner with cross-functional stakeholders to build and launch marketing intent, including Creative, Segmentation, Analytics, Legal, Operations, Product, Tech and client through various channels and other internal platforms.
• Drive and execute marketing strategies for new, innovative multi-channel campaigns across owned channels.
• Leverage insights & performance results to identify opportunities to optimize marketing programs via creative testing or adopting new marketing technologies.
• clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels.
• Merchandize and socialize marketing & business results with broader stakeholder groups across the Partnerships, Card, and Enterprise through data-backed storytelling.

• Thrives on collaboration and the opportunity to build in white space.
• Is a strong communicator / storyteller (written and verbal) who strives to influence decision makers with formal presentations, and informal networking. Has the ability to calibrate presentation content based on audience.
• Is a skilled relationship-builder who can create solid, high-leverage internal networks and client relationships.
• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work. Has the ability to anticipate roadblocks and mitigate through appropriate escalation paths.
• Exhibits an entrepreneurial and resilient mindset leveraging strong problem- solving skills and taking a test & learn approach to finding solutions.
• Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable insights.
• Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the changing marketplace.
• Can actively grow the abilities and skill of the team members through formal training programs and coaching.
• Is highly detail-oriented with a proven ability to manage complex campaign execution processes flawlessly.
• Enjoys figuring out how complex systems and processes work.

• Bachelor's Degree or Military experience
• At least 2 years of experience in marketing or project management
• At least 2 years experience in planning, executing and analyzing marketing programs
• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

• At least 2 years in the financial services industry
• At least 2 years in the retail, telecom, or travel industry
• 1+ year of experience in cross marketing
• Experience with omnichannel product marketing campaign planning
• Experience with Salesforce Marketing Cloud

Chicago, IL: $87,700 - $100,100 for Sr. Associate, Marketing
McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing
Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace.