Sr. Associate, Marketing Strategist | Retail Bank; In-App Marketing

Sr. Associate, Marketing Strategist | Retail Bank (In-App Marketing)

We are looking for a creative and analytical Senior Associate – In-App Marketing Specialist to support the Retail Bank’s marketing efforts in our Capital One app(s). This role is critical to the success of our channel strategy team and will be a part of the rapidly growing Bank Marketing organization.

Within this role, you will own the development of in-app marketing campaigns to cross‑sell new products, drive new account generation, and deepen customer engagement. Additionally, you will be responsible for the monitoring and optimization of campaign performance while also contributing to the development of the overarching channel strategy and roadmap.

The ideal candidate will be an exceptional communicator who can thrive in an environment that requires both cross‑functional collaboration and the ability to work independently after receiving guidance. The candidate should have experience with performance marketing, understanding what it takes to develop data‑backed marketing intent, drive impactful creative development, and build effective test‑and‑learn agendas. A candidate that thrives in white space and possesses high learning agility will do best in this role.

This is a hybrid role, located in New York (NY), Wilmington (DE), McLean (VA), or Richmond (VA), Riverwoods (IL).

• Own the development of in‑app marketing campaigns
• Support the development of overarching marketing strategy and road mapping for specific products within the channel
• Lead the creative development of in‑app marketing creative tied to marketing campaigns (supporting the briefing and guiding of the internal brand creative team)
• Support the building of audience strategies in SFMC
• Partner cross‑functionally with technical teams, building the technical and audience guardrails specific to each campaign
• Collaborate within bank marketing to design thoughtful campaigns that span channels and drive larger customer impact
• Continuously monitor campaign performance and identify/execute opportunities for in‑flight enhancements
• Define testing strategies that help drive business growth, and determine effective optimization around the most successful tactics
• Manage stakeholder communications and expectations throughout the campaign lifecycle

• Exceptional learning agility
• Strong communicator and collaborator across a diverse group of stakeholders and partners
• Ability to digest direction and lead quality work autonomously
• Detail‑oriented with good judgement, able to distinguish priorities
• A problem‑solving mindset, quick to roll up their sleeves and solve complex problems
• Passion for data and using analytics to tell stories and make decisions
• Able to balance and deliver both on "big picture," long‑term strategic thinking, while also not losing sight of detailed day‑to‑day campaign management
• Resourceful, innovative, and creative thinker

• Bachelor’s degree or military experience
• At least 2 years experience in performance marketing
• At least 2 years driving creative strategy (briefing, agency management, etc.)
• At least 2 years experience partnering with technical and/or analysts
• Knowledge of/had worked in Salesforce Marketing Cloud, Customer Data Platforms, or marketing automation

• 3+ years of experience in financial services or another highly regulated industry
• 3+ years of marketing journey orchestration experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position

The minimum and maximum full‑time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part‑time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Riverwoods, IL: $87,700 – $100,100 for Sr. Associate, Marketing
McLean, VA: $96,500 – $110,100 for Sr. Associate, Marketing
New York, NY: $105,300 – $120,100 for Sr. Associate,…