Senior Analyst, Marketing Intelligence & Audience Strategy

Overview

Senior Analyst, Marketing Intelligence & Audience Strategy  role focuses on audience targeting, marketing data & insights, and enabling personalized marketing campaigns through data and AI-enabled tools.

• In This Role, You Will: serve as an audience targeting expert, analyze marketing program performance, and operationalize how we go to market across all channels; build relationships with stakeholders and demonstrate experience with AI in the workplace.
• Market/Audience Segmentation and the “Ideal Customer Profile”
• Support TAM, SAM, ICP, and buyer persona research and documentation
• Analyze customer, prospect, and behavioral data to refine and maintain Cvent’s ICP globally, using reporting techniques such as Excel pivots, AI agents and basic SQL queries
• Partner with Product Marketing and Sales to define and evolve target audience segments for always-on and campaign-based programs by analyzing past and current customer data
• Assist in identifying data gaps, inconsistencies, and segmentation opportunities across systems using AI queries and agents
• Audience First Strategy, Consultation, & Usage: use data, insights, and AI to enable marketing campaign owners to personalize their campaigns to the defined audience segments
• Provide audience recommendations and supporting analysis to achieve the right message at the right time
• Prepare clear summaries, charts, and analyses for internal stakeholders; translate analytical findings into simple, actionable takeaways
• Assist in documenting standard audience definitions and segmentation logic
• Reduce time to market (TAT) in daily operations and improve conversion rates along the customer journey
• Support presentations and documentation used by marketing teams
• Audience Data Enablement & Governance: ensure target contact lists are consistent, accurate, and compliant across marketing systems
• Learn how audience data is used in AI-enabled marketing tools such as predictive scoring and personalization
• Educate the marketing department on best practices and guidelines for direct sales and marketing regulations globally

• 3-5+ years of experience in marketing data operations, marketing analytics, business analytics, consulting or a related role
• Demonstrated experience with AI in the workplace
• Familiarity with audiences, segmentation, and marketing-owned communications strategy
• Strong analytical and problem-solving skills
• Comfort working with data sets and basic analysis tools
• Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights
• Understanding of Marketing Automation tools like Marketo or Hub Spot and CRMs like Salesforce
• Demonstrated project management experience: ability to work with stakeholders to finalize requirements, create project plans, host presentations, and collaborate with multiple business/technical stakeholders to meet deadlines
• Self-motivated and able to thrive in a fast-paced environment, working both with teams and independently

• Advanced knowledge of SQL
• Experience with contact data vendors like Zoom Info, Slintel, etc.
• Experience with data visualization/BI tools like Sigma or Tableau
• Experience with intent vendors like 6
  
  Sense

We are not able to offer sponsorship for this position.

Job location and related details are as posted by the employer; refer to the official posting for the most current information.