Growth Marketing Director, Defense & Security

Growth Marketing Director, Defense & Security

3 days ago Be among the first 25 applicants

Job Family Marketing Management

Travel Required Up to 10%

Clearance Required None

What You Will Do

Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital‑first mindset for our Defense and Security (D&S) sector. This leader will drive the development of D&S marketing programs aligned to sector growth goals and support corporate and consulting practice strategic goals and revenue plans.

Reporting to the CMO and working closely with key stakeholders and executives across the D&S sector, you will develop, execute and report on marketing strategies, distinctive content initiatives, social media management, and multi‑channel campaigns to drive awareness and lead‑generation activities to maximize the Guidehouse brand and growth of D&S.

You will collaborate with internal teams and external agency partners to co‑develop and coordinate go‑to‑market programs around key accounts and audiences, using data‑based metrics to optimize audience reach and campaign performance.

This leader must have experience executing impactful campaign strategies targeting top public sector defense and intelligence agencies to drive growth and brand distinction on a U.S. and global scale.

We seek an innovative yet strategic, collaborative and curious leader, capable of navigating changes in defense and intelligence agencies, driving growth, delivering impactful work, and leading the D&S marketing team as a respected, consultative and collaborative marketing leader.

Your

Key Responsibilities

In this role, you are responsible for developing comprehensive marketing strategies for end‑to‑end demand generation programs including drip/nurture digital campaigns, account‑based targeted campaigns, regional and geofencing campaigns, email programs, content syndication, events, multi‑channel program management, social media management, and campaign performance tracking and reporting. This leader embraces a growth‑focused culture, performs at the fast pace of the business, works collaboratively with segment and sales enablement leaders, and has a focus on driving demand and measurable impact through integrated marketing programs for the Defense and Security sector.

How You Will Make A Difference

• Develop and lead a digital‑first, demand generation team to plan and execute end‑to‑end demand generation programs executed at the fast pace of the business while relying on a strong understanding of D&S priority markets and peak accounts

• Demonstrate a comfort with the use of internal AI agents to support campaign program development through execution as defined within the Marketing Department Operations standards and defined processes

• Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth

• Develop and execute Linked In‑focused campaigns to promote the expertise of D&S and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth

• Ensure campaigns are developed aligned to business goals for key buyer personas and targeted regions and priority markets

• Create innovative multi‑channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel

• Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows

• Create distinctive content and insights that rise above the ‘status quo’ narrative and challenge business thinking to stimulate engagement, support growth and deliver brand elevation and differentiation in the market

• Work collaboratively with content strategy team to develop high‑impact assets and optimize SEO/SEM, ABM, social and PPC strategies

• Team with internal creative designers and external agencies to inform the development of successful, targeted, relevant and compelling digital ads and campaign assets

• Collaborate with other service lines and sectors to build integrated campaigns as needed

• Proven ability to manage and execute multiple complex programs and foster strong relationships across…