Manager, Tech Marketing Campaign Strategy

Overview

Manager, Tech Marketing Campaign Strategy

Capital One is driven by its mission to change banking for good and help more than 100 million customers succeed. Technology is central to our business strategy and to delivering differential value to customers. We use real-time data at scale, AI and machine learning, and cloud technology to solve industry problems and build products, services, and experiences that can make a real difference in millions of people’s lives.

To raise awareness and build associations with Capital One within the tech sector, the Capital One Tech marketing team seeks a seasoned campaigns lead to build and manage large-scale integrated campaigns that position Capital One as a technology leader and build awareness and credibility with technologist audiences around topics like AI and data, cloud infrastructure and software engineering. This position is highly collaborative and will work with stakeholders across the technology organization and multiple communications and marketing teams in the United States and Canada.

A true marketer at heart, they will create and lead Brand building strategies with a focus on developing relationships, translating value, connecting dots, and bringing our technology stories to life with credibility and authenticity.

• Lead technology brand strategy in international markets, with the goal of raising awareness of Capital One as a leading tech company

• Partner with US and in-country tech stakeholders, tech communications leaders, brand strategists and talent marketing/recruitment teammates to build program level strategies that advance the goal of attracting top technology talent in key markets including Toronto, Canada

• Set the strategy and vision for success, and lead campaign development working with an integrated team of project management, creative, social media, website, paid media, and research specialists to execute external marketing campaigns

• Manage contracts and relationships with external agency partners for creative development from concepting to production to delivery of campaign work

• Build and nurture relationships with in-country stakeholders at the senior level, ensuring our strategies advance our Brand in a way that meets their goals

• Build regular, integrated reports tracking progress on our major campaign and program KPIs and share them up to the executive level

• Bring bold, innovative ideas to the table that will associate Capital One with a leading technology company and are a fit for the market in mind

• Ensure all campaign activity is well governed end to end

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL :

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.

As a LEADER :

• You value authenticity over perfection. You lead with empathy, vulnerability and honesty.

• You deeply invest in understanding the humans around you.

• You say what needs to be said and work hard to find the right words.

• You’re an expert. You also know when you’re not and need to find one.

• You use all this - to make things happen, create amazing work and inspire others.

• Bachelor’s degree or Military Experience

• At least 6 years of experience in a campaign leadership role focused on Brand awareness

• At least 1 year of experience in international marketing

• At least 2 years of people leadership experience

• Direct experience working on marketing campaigns in the Canada market

• At least 2 years of marketing experience in the STEM sector OR deep knowledge of product and software engineering topics

• Experience leading marketing campaigns targeted to technologists (For Example: software engineers, data scientists, AI researchers…