Manager, Brand Web Marketing

Manager, Brand Web Marketing

The Capital One Brand team is responsible for positioning and differentiating the Capital One brand and empowering teams across the enterprise to deliver a cohesive and powerful brand experience – to our associates, customers, prospects and the community s site strategist will lead the development strategy for a system of websites that support Capital One’s tech marketing goals. The position will work closely with marketing strategy partners within and outside Brand to evolve the current website strategy that supports driving awareness and education around Capital One’s technology leadership in service of both product growth and talent objectives.

What You’ll Do

We’re looking for an experienced web marketing manager who will work with multiple teams to develop and implement grounded plans to evolve, manage and optimize our Tech properties. The person in this role will manage complex projects in a collaborative environment, often managing multiple projects across multiple web platforms simultaneously. The ideal candidate will be an experienced digital marketer with a proven track record in web management, multi-channel marketing strategy and testing.

Strategy

• Oversee the web strategy for the Tech Site, the Capital One Software site and additional sites in the system of websites that support Capital One’s tech marketing goals.

• Create and execute intent-specific website strategies to support campaigns, events and other business needs as part of the marketing channel mix (e.g. new landing pages, updates to existing pages & structure, etc.).

• Manage a wide range of stakeholders and work diligently to gather website intent/needs, understand their priorities and develop the roadmap, including the development of new experiences and experimentation to optimize the experience for prospects and customers.

• Lead technical SEO strategy and partner with content SEO strategists & site platform team to increase organic search rankings and traffic leveraging agency partners as needed.

Operations/People Leadership

• Drive and manage the ongoing implementation of strategies by leading a team of 1-2 associates/contractors and partnering with other stakeholders, content creators and other channel strategists to manage the operations of the sites.

• Lead strategic decision-making process to guide prioritization of development and design resources that support site development, site maintenance and hygiene processes.

• Own intent & create briefs for site creative needs in support of campaigns & events.

• Lead site governance planning including regular reviews & audits with stakeholders.

Analytics & Testing

• Facilitate learning through qualitative and quantitative research including UX analysis, competitor/peer review and A/B component testing to continually improve the site experience.

• Partner with analysts to report out channel KPIs to leadership and stakeholders by drawing out insights and building to a larger story that influences strategic direction.

• Review site tagging and own tagging process for campaign needs.

Who You Are

You want to be an
EVIDENCE-BASED MARKETER
who...

As an
INDIVIDUAL:

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.

As a
LEADER:

• You value authenticity over perfection. You lead with empathy, vulnerability and honesty.

• You deeply invest in understanding the humans around you.

• You say what needs to be said and work hard to find the right words.

• You’re an expert. You also know when you’re not and need to find one.

• You use all this - to make things happen, create amazing work and inspire others.

Basic Qualifications

• Bachelor’s degree or military experience.

• At least 5 years of experience in a…