Manager, Marketing | SEO & GEO | Business Cards & Payments

Manager, Marketing | SEO & GEO | Business Cards & Payments

Capital One, a Fortune Magazine "100 Best Companies to Work For," is seeking an SEO & Generative Engine Optimization (GEO) Manager to drive Capital One Business's off‑site SEO and AI focused content strategy. This associate will be the go‑to subject matter expert for improving visibility in both traditional search engines and emerging AI‑powered search experiences, partnering with an internal team of SEOs and Content Strategists.

The ideal candidate is a proactive executor with strong technical SEO skills, a data‑driven mindset, and a willingness to learn and adapt in a rapidly evolving search landscape. This role partners with external agencies, internal Product and Tech partners, PR, paid media and more.

The SEO/GEO Manager will help to grow our digital footprint, bridging the gap between technical SEO, editorial strategy, and brand authority, driving the evolution from simply "ranking for keywords" to "owning the answer." To achieve this, you will build a content architecture that is structured for machines and compelling for humans, creating on‑site destinations with internal partners to support off‑site visibility strategies that drive high‑intent, qualified traffic across the entire customer lifecycle.

• SEO/GEO Execution:
  Implement on‑page, technical, and content optimizations on owned and third‑party websites to support SEO and GEO strategies
• Technical SEO:
  Partner to ensure proper site crawlability, accessibility, schema markup, page speed optimization, and adherence to SEO best practices
• Content Optimization:
  Collaborate with content teams to optimize existing and new content for search visibility, including keyword integration and AI discoverability enhancements
• Performance Monitoring:
  Use analytics tools to track SEO/GEO performance, identify issues, and provide actionable recommendations to improve rankings and AI visibility
• Reporting Support:
  Assist in preparing performance reports and dashboards, highlighting business‑relevant progress and opportunities to be shared with partners and stakeholders
• Trend Monitoring:
  Stay informed on search engine algorithm updates, AI‑driven search trends, and emerging GEO practices to inform tactical adjustments
• Cross‑Functional
  
  Collaboration:
  
  Work closely with brand teams, analytics, and paid media to ensure SEO/GEO tactics align with broader marketing objectives
• Business Goal Alignment:
  Adapt strategy to align with strategic initiatives to drive changes and updates to targeting based on business need
• Governance Adherence:
  Flawlessly execute a well‑managed governance process to ensure audit readiness for all marketing assets/content
• Highly effective communication skills with outstanding writing, editing, and presentation abilities

• Bachelor's degree or Military experience
• At least 6 years of digital or marketing work experience
• At least 4 years of experience in SEO or SEM or content marketing
• At least 4 years of experience in web analytics or keyword planning tools such as Ahrefs, Semrush, Profound, Bluefish, Google Analytics, Google Search Console
• At least 1 year of experience defining and tracking new KPIs related to AI visibility (such as Share of Voice in AI responses)

• At least 3 years of experience in financial services or highly‑regulated marketing industry
• At least 3 years of experience in Brand Strategy

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full‑time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part‑time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $151,900 - $173,400 for Manager, Marketing
New York, NY: $165,700 - $189,200 for Manager, Marketing
Richmond, VA: $138,100 - $157,700 for Manager, Marketing

Candidates hired to work in other locations will be subject to the…