Digital Marketing Manager; SEO​/AEO​/GEO, SEM

Position: Digital Marketing Manager (SEO/AEO/GEO, SEM)
# Digital Marketing Manager (SEO/AEO/GEO, SEM)## Dreamscape Hospitality
** Phone
* *** Location
* * McKinney, TX, United States
** Experience
* * 3-5 yrs
** Job Type
** Full Time
** Date Posted
** February 28, 2026--
- *
* Job Title:

** Digital Marketing Manager
*
* Reports to:

** VP, Digital Strategy
** Job Code:
** 2102007
* * FLSA:
** Exempt We are seeking a dynamic and strategic Digital Marketing Manager to drive market share and the achievement of each assigned hotel’s top line budget through a focus on online marketing efforts.

This role offers an exciting opportunity to develop innovative campaigns, analyze digital performance, and contribute to the overall success of our organization.###

Key Responsibilities:

* Serve as the strategic lead for digital commerce, distribution, and online marketing across an assigned hotel portfolio, ensuring alignment with brand standards and revenue objectives.
* Partner cross-functionally with Hotel Leadership, Sales, Revenue Management, and Operations to elevate digital marketing knowledge and drive total hotel performance.
* Develop and execute data-driven digital strategies to increase revenue and market share across:  + SEO and local search optimization (AEO/GEO, voice, map visibility)  + Paid media (SEM, metasearch, display, paid social)  + Email marketing and CRM programs  + Website conversion optimization and booking engine performance
* Manage and optimize online distribution channels, including brand websites, OTAs, metasearch platforms, and GDS, ensuring rate parity, inventory accuracy, and competitive positioning.
* Conduct ongoing digital presence audits to ensure accuracy, consistency, and optimization across Google Business Profiles, local listings, websites, imagery, and content.
* Develop and implement location-specific marketing and distribution strategies to drive demand, increase visibility, and outperform competitive sets in revenue, occupancy, and RevPAR.
* Partner with internal teams and vendors to maximize search visibility and discoverability, executing SEO best practices and continuous enhancements.
* Champion direct booking growth initiatives, supporting brand strategies to improve conversion, personalization, and guest experience while reducing OTA dependency.
* Support and expand group, meetings, and catering digital demand through enhanced online RFP visibility, landing pages, and lead generation efforts.
* Analyze and communicate digital performance insights, translating data into actionable optimization strategies and revenue-driving plans.
* Lead monthly performance reviews, covering channel performance, booking trends, competitive insights, market shifts, and upcoming promotional opportunities.
* Perform additional duties and special projects as assigned to support evolving digital, distribution, and revenue initiatives.###
** Compensation
* * Competitive wage, commensurate with experience.

This job description is not intended to be all-inclusive; additional details will be specified by the direct supervisor. The associate may also perform other reasonable business duties assigned by their direct supervisor.### Requirements:
** Skills and

Qualifications:

*** Bachelor’s degree in marketing, Business, Communications, or a related field
* Proven experience in digital marketing, preferably in a managerial role
* Strong understanding of SEO/AEO/GEO, SEM, email marketing, and analytics tools
* Excellent communication, leadership, and project management skills
* Ability to analyze data and derive actionable insights
* Creative thinking and problem-solving abilities
* Ability to work independently and collaboratively in a fast-paced environment
* Ability to travel periodically on behalf of the company for both short and prolonged periods of time
* Previous experience with major hospitality brands (Marriott, Hilton, Hyatt, IHG, etc.) is a major plus Join our innovative team and be part of a company that values growth, creativity, and continuous learning. We offer a supportive work environment, opportunities for professional development, and a competitive benefits package.###
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