Digital Marketing Manager-Amazon

MEDELA, LCC Digital Marketing Manager-Amazon

Category:
Mom & Baby

Markets: U.S. & Canada

Location:

McHenry, Illinois Hybrid (U.S.

-based)

Salary:
Starting at $110K

Medela is a global leader in the mom and baby category, delivering science-based products that support mothers, babies, and healthcare professionals. As a brand owner and seller on Amazon, Medela operates its own Amazon storefront and advertising programs to drive growth across North America.

Medela is seeking an experienced Amazon Digital Marketing Manager to own and lead Amazon advertising for Medela's brand, managing all Amazon advertising activity across the U.S. and Canadian marketplaces. This is an in‑house role at Medela, responsible for managing and optimizing Medela's Amazon advertising investments and performance. This position serves as Medela's internal Amazon advertising expert, responsible for strategy, budget ownership, performance optimization, and cross‑functional alignment.

You will work closely with internal teams and an external agency partner while collaborating with Amazon account teams as a brand advertiser. The ideal candidate brings deep, hands‑on experience across the full Amazon advertising and analytics ecosystem and thrives in a high‑accountability, in‑house brand environment.

• Comprehensive benefits plan
• 401K with match
• Money Purchase Plan
• 16‑week Paid Parental Leave
• Generous PTO package, including 14 paid holidays
• A great place to work!

• Own and manage Medela's Amazon advertising strategy across all Amazon digital tools, including:
  • Sponsored Products
  • Sponsored Brands
  • Sponsored Display
  • Amazon DSP
• Act as Medela's internal authority on Amazon Ads, setting strategy and performance direction while partnering with an external agency for execution
• Own and manage Medela's Amazon advertising budget across the U.S. and Canada, including forecasting, allocation, bidding strategy, and keyword optimization

• Analyze and optimize Medela's campaign performance using Amazon metrics such as impressions, CTR, conversion rate, CPC, ROAS, and share of voice
• Leverage Amazon tools and data sources including:
  • Amazon Advertising Console
  • Amazon DSP
  • Amazon Marketing Cloud (AMC)
  • Brand Analytics
  • Third‑party platforms (e.g., Pacvue)
• Translate performance data into actionable insights to drive continuous improvement and ROI

• Deliver clear, data‑driven performance updates and optimization recommendations to Medela’s internal stakeholders
• Build and maintain Quarterly Business Reviews (QBRs) focused on Medela’s business objectives and growth opportunities
• Communicate forward‑looking strategies and investment rationale to leadership

• Partner internally with Medela's Sales, E‑Commerce, and Marketing teams to align Amazon advertising with:
  • Product launches
  • Promotional calendars
  • Media activations
  • Broader commercial goals
• Collaborate externally with Amazon account teams as Medela’s brand representative to incorporate category insights, competitive analysis, and beta opportunities
• Stay current on Amazon advertising trends, policies, and tools relevant to brand advertisers in the mom‑baby category

• Partner with Medela's E‑Commerce and Global Marketing teams to optimize Amazon PDPs, including:
  • A+ Content
  • Brand Store
  • SEO, imagery, and copy
• Ensure a cohesive, compliant, and high‑performing brand experience aligned with Medela's standards

• Bachelor's degree in Marketing, Business, or a related field
• Minimum of 5 years of hands‑on Amazon advertising experience working for a brand, seller, or agency
• Expert‑level proficiency across the Amazon Ads ecosystem, including DSP and advanced analytics tools
• Proven success managing and optimizing large Amazon advertising budgets for a brand
• Strong analytical skills with the ability to translate data into actionable insights
• Experience managing campaigns across U.S. and Canadian marketplaces
• Strong communication, collaboration, and…