Digital Marketing Manager-Amazon

Salary: Starting at $110K

Medela is a global leader in the mom and baby category
, delivering science-based products that support mothers, babies, and healthcare professionals. As a brand owner and seller on Amazon
, Medela operates its own Amazon storefront and advertising programs to drive growth across North America.

This is an in-house role at Medela
, responsible for managing and optimizing Medela’s Amazon advertising investments and performance.

Medela is seeking an experienced Amazon Digital Marketing Manager to own and lead Amazon advertising for Medela’s brand
, managing all Amazon advertising activity across the U.S. and Canadian marketplaces
.

This position serves as Medela’s internal Amazon advertising expert
, responsible for strategy, budget ownership, performance optimization, and cross-functional alignment. You will work closely with internal teams and an external agency partner, while collaborating with Amazon account teams as a brand advertiser.

The ideal candidate brings deep, hands‑on experience across the full Amazon advertising and analytics ecosystem and thrives in a high‑accountability, in‑house brand environment.

• Own and manage Medela’s Amazon advertising strategy across all Amazon digital tools, including:
• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Amazon DSP
• Act as Medela’s internal authority on Amazon Ads, setting strategy and performance direction while partnering with an external agency for execution
• Own and manage Medela’s Amazon advertising budget across the U.S. and Canada, including forecasting, allocation, bidding strategy, and keyword optimization

• Analyze and optimize Medela’s campaign performance using Amazon metrics such as impressions, CTR, conversion rate, CPC, ROAS, and share of voice
• Leverage Amazon tools and data sources including:
• Amazon Advertising Console
• Amazon DSP
• Amazon Marketing Cloud (AMC)
• Brand Analytics
• Third‑party platforms (e.g., Pacvue)
• Translate performance data into actionable insights to drive continuous improvement and ROI

• Deliver clear, data‑driven performance updates and optimization recommendations to Medela’s internal stakeholders
• Build and maintain Quarterly Business Reviews (QBRs) focused on Medela’s business objectives and growth opportunities
• Communicate forward‑looking strategies and investment rationale to leadership

• Partner internally with Medela’s Sales, E‑Commerce, and Marketing teams to align Amazon advertising with:
• Promotional calendars
• Media activations
• Broader commercial goals
• Collaborate externally with Amazon account teams as Medela’s brand representative to incorporate category insights, competitive analysis, and beta opportunities
• Stay current on Amazon advertising trends, policies, and tools relevant to brand advertisers in the mom‑baby category

• Partner with Medela’s E‑Commerce and Global Marketing teams to optimize Amazon PDPs, including:
• A+ Content
• Brand Store
• SEO, imagery, and copy
• Ensure a cohesive, compliant, and high‑performing brand experience aligned with Medela’s standards

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum of 5 years of hands‑on Amazon advertising experience working for a brand, seller, or agency
• Expert‑level proficiency across the Amazon Ads ecosystem
  , including DSP and advanced analytics tools
• Proven success managing and optimizing large Amazon advertising budgets for a brand
• Strong analytical skills with the ability to translate data into actionable insights
• Experience managing campaigns across U.S. and Canadian marketplaces
• Strong communication, collaboration, and stakeholder management skills
• Excellent organizational and project management abilities
• Proficiency in Microsoft Office Suite

• Experience in mom & baby, consumer products, healthcare, or regulated categories
• Experience working in‑house for a brand or with brand‑owned Amazon accounts
• Hands‑on experience with Pacvue or similar Amazon optimization…