Marketing Specialist

About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It s just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you ll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s Smart Dollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

RK Real Estate & Development is seeking a dynamic Marketing Specialist to support the marketing and branding efforts for real estate and development projects. This position will focus on developing and implementing marketing strategies, promoting property listings and development initiatives, managing digital and print campaigns, and enhancing brand presence across all channels. The ideal candidate is creative, strategic, and results-driven, with the ability to produce engaging content, analyze market trends, and generate leads that highlight both investment potential and community growth.

• Manage and update the RK Real Estate & Development website.
• Administer RK Real Estate & Development property listings on various web platforms (Crexi, Loop Net, etc.)
• Manage physical property signage across RK Real Estate & Development’s U.S. portfolio to include pricing, hiring, design, installation, and tracking
• Create marketing materials such as property flyers, banners, brochures, etc.
• Oversee planning and coordination of real estate conferences to include registration, content creation, travel arrangements, booth design and setup.
• Facilitate drone footage of existing properties and create marketing videos.
• Manage social media accounts and content creation.
• Maintain and update email marketing and contact lists for prospecting.
• Ability to travel overnight to real estate conferences and industry shows (approx. 6 per year).
• Produce printed and electronic content, such as RK Acquisition Site Criteria, owned properties available for sale or lease, brochures, boards for conventions, etc.

None

• Bachelor’s degree in marketing, Communications, Business, or related field (preferred)
• 2+ years of marketing experience (real estate experience preferred)
• Strong understanding of digital marketing platforms and analytics tools
• Proficiency in social media management and email marketing software
• Experience with design tools (Canva, Adobe Creative Suite, etc.)
• Photography and video editing skills (preferred)
• Excellent written and verbal communication skills
• Strong project management and organizational abilities
• Creative thinking and problem-solving skills
• Attention to detail
• Ability to work independently and collaboratively
• Strong time management skills
• Ability to manage multiple projects and deadlines simultaneously.

• Ability to communicate effectively and professionally to all audiences
• Good visual acuity
• Close vision for computer work
• Repetitive wrist movements on keyboard
• Ability to sit/stand/walk for long periods of time
• Ability to walk up and down stairs multiple times per day

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

The pay range for this position is $50,000 - $70,000 annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. To learn more about our benefits, review here