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Marketing Manager

Job in Mattoon, Coles County, Illinois, 61938, USA
Listing for: DRF Water Heating Solutions
Full Time position
Listed on 2026-03-09
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Marketing Manager
  • Management
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Marketing Manager – B2B Growth & Team Leadership

Are you ready to lead bold, strategic marketing initiatives that fuel organizational growth and strengthen our presence in the B2B marketplace? We’re seeking a Marketing Manager with a proven ability to build high‑performing teams, scale successful programs, and elevate brand visibility across complex buyer journeys. If you thrive at the intersection of strategy, data, creativity, and leadership—this role is for you.

What

You’ll Do

Develop and execute integrated marketing strategies that accelerate growth across key B2B channels, expand partner relationships, and strengthen our position within competitive markets.

Mentor, empower, and elevate a talented marketing team—instilling operational excellence, accountability, and a culture of innovation.

Shape Market Expansion

Translate market trends, customer insights, and competitive intelligence into strategic initiatives that support organizational scaling and new business opportunities.

Own Multi‑Channel Execution

Oversee end‑to‑end campaign planning for digital, social, email, partner co‑marketing, and traditional channels—optimizing performance to drive lead generation, pipeline contribution, and revenue outcomes.

Champion Brand Consistency

Ensure a strong, cohesive brand voice across all B2B touchpoints, partner networks, and customer communications.

Supervise development of thought leadership, case studies, digital content, and product messaging tailored to B2B decision‑makers.

Lead data‑driven optimization of SEO, SEM, email, and social strategies using analytics to improve funnel performance and ROI.

Identify & Capitalize on Growth Opportunities

Leverage data, research, and forecasting to support go‑to‑market plans, partner initiatives, and new product or service expansion.

What Makes You Stand Out

Proven B2B Leader: You’ve managed teams and guided organizations through growth phases, scaling programs, people, and processes.

Strategic Visionary: You connect insights to big‑picture strategy and act decisively in dynamic markets.

Analytical & Insight‑Driven: You rely on data to optimize decisions, performance, and spend.

Cross‑Functional Influencer: You collaborate seamlessly with Sales, Operations, Product, and Leadership to drive organizational growth.

What We’re Looking For
  • Bachelor’s degree in Marketing, Business, or related field (master’s preferred).
  • Demonstrated success leading marketing teams in a B2B environment.
  • Experience driving measurable growth and scaling marketing operations or teams.
  • Expertise in SEO/SEM, email, social media, and display advertising.
  • Strong understanding of analytics tools (Google Analytics, Omniture, Web Trends) and CRM platforms.
  • Experience with A/B and multivariate testing.
  • A track record of delivering impactful, ROI‑driven campaigns.
What We Offer
  • A collaborative, award‑winning workplace culture.
  • A leadership role with the opportunity to influence brand strategy at a nationally recognized organization.
  • Competitive salary, benefits, and clear pathways for career growth.
  • The chance to make a meaningful impact in a company dedicated to community and innovation.

For over 20 years, DRF has been a trusted partner for homeowners nationwide. We collaborate with Lowe’s, Home Depot, and Ace Hardware to provide same‑day installation services across a national footprint. Recognized as one of the Best Places to Work, we’re deeply committed to community outreach and charitable initiatives—because our mission extends beyond the home.

Ready to lead, innovate, and make your mark? Apply today and help us shape the future of our brand.

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