Digital Paid Search Manager

About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is constantly expanding
. Our annual sales exceed $2.5 Billion
, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee
. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally
, contribute meaningfully, and make a difference in the lives of those we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s Smart Dollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

As a Paid Search Manager you will be responsible for strategy, execution, and optimization of paid search campaigns that drive traffic and revenue growth. This role owns campaign performance, budget efficiency, and testing initiatives while collaborating closely with SEO, merchandising, and creative teams.

• Develop and manage paid search strategies across Google Ads and other platforms.
• Own campaign structure, bidding strategies, and performance optimization.
• Manage and pace budgets to maximize ROI.
• Analyze performance data and provide actionable insights via Looker Studio or similar tools.
• Lead A/B testing of ads, keywords, and landing pages.
• Collaborate with SEO and content teams to align paid and organic strategies.
• Guide and mentor Paid Search Associates.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values:
  People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

Yes

• Bachelor’s degree in Marketing or related field (or equivalent experience).
• 3+ years of hands‑on paid search management experience.
• Strong analytical and strategic thinking skills.
• Experience managing budgets and performance reporting.
• Excellent communication and collaboration abilities.
• Proficiency with Microsoft Office Suite or related software.
• Working knowledge of Microsoft Office Suite.
• Comfortable navigating computer systems and software to assist customers or manage activities.
• Excellent verbal and written interpersonal and communication

• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Able to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer‑related tasks.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

The pay range for this position is $60,000 - $68,000 annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. To learn more about our benefits, review here