Store Growth Marketing & Planning

Overview

We are seeking a Store Growth Marketing & Planning Specialist to help drive the successful growth of the store footprint of a top retail client. This role will focus on planning, coordinating, and executing marketing initiatives that support new store openings, grand openings, competitive responses, and ongoing store performance. The ideal candidate is highly organized, analytical, and experienced in managing cross-functional projects from concept through execution.

This role sits at the intersection of marketing, operations, merchandising, and store development requiring strong collaboration skills and the ability to align multiple teams around shared goals.

• Coordinate and manage store growth marketing plans and initiatives, including new store openings, grand openings, market expansion, and competitive response
• Serve as a project manager for store growth planning and marketing, ensuring timelines, deliverables, and budgets are met
• Coordinate across agency teams, marketing teams, operations, merchandising, store development, and vendor partners to bring plans together and drive execution
• Develop and manage detailed project plans, status updates, and post-campaign recaps
• Support competitive response strategies by leveraging market analysis and coordinating timely marketing actions
• Analyze campaign and store performance data to assess effectiveness and inform future strategies
• Ensure marketing and operational alignment across all store growth initiatives
• Identify opportunities to improve processes, efficiency, and scalability of store growth marketing efforts

• Proven project management experience, ideally in a marketing or retail environment
• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously
• Analytical mindset with the ability to interpret data and translate insights into action
• Strong communication skills and the ability to work effectively across multiple teams and stakeholders
• Ability to navigate ambiguity, prioritize effectively, and drive progress in a fast-paced environment

• Experience supporting store growth initiatives, including new store openings, grand openings, or market expansions and refreshes
• Background in retail, marketing, and/or operations
• Experience with competitive market analysis and response planning
• Familiarity with marketing calendars, launch playbooks, and go-to-market planning

This role plays a critical part in ensuring store growth initiatives are executed smoothly, on time, and with measurable impact. Success in this position directly supports business growth, cross-functional alignment, and strong market performance.