Communication Specialist; Part-Time

Part‑Time Position - Up to 29 hours Per Week

Pay Rate: $24.66 per hour

For a complete job description and to apply for the position, please click the link below:

Performs technical work, communicating and coordinating information flow within the organization and to the general public on a broad range of Town programs, activities, and services through various platforms. Work is performed under the regular supervision of the Communications Officer.

(The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the class.)

• Manage the Town’s social media accounts to ensure relevant and up‑to‑date content is posted.
• Create, manage, and post original, high‑quality, and engaging content across the Town’s various social media platforms; identify new social media tools and learn social media trends.
• Relay questions and messages the Town receives through social media to the appropriate personnel.
• Create social media content calendar; schedule posts in advance or post them in real time.
• Track analytics, engagement, and data/metrics to provide monthly reports on user engagement, reach, and ROI, and use this data to drive engagement.
• Develop and optimize creative social media campaigns and paid advertising strategies across platforms to increase brand awareness, drive engagement, and support Town goals.
• Create graphics for the website, intranet, and You Tube channel.
• Design and produce newsletters, brochures, flyers, reports, and other print/digital publications.
• Create brand standards for social media and related content; ensure social media posts and materials adhere to the Town’s branding guidelines and standards, including graphics, reels, carousels, flyers, brochures, and other print/digital communications, and maintain visual consistency.
• Meet WCAG 2.1 AA compliance for all web content.
• Conduct social media training with internal administrators.
• Assist with other key projects assigned by the Town Manager and Communications Officer.
• Perform related duties as required.

• High school diploma, GED, or high school equivalency from an accredited educational institute. Associate’s degree in Communications, Marketing, Digital Media, or a related field preferred.
• At least one (1) year of related professional experience or freelance/contract work in social media management or communications. Public sector experience preferred.

Must possess or be able to obtain a valid North Carolina Driver’s License within 60 days of employment with a safe driving record. (If you possess a South Carolina Driver’s License and maintain residence in South Carolina, you are not required to obtain a North Carolina Driver’s License).

All job requirements are subject to possible revision to reflect changes in the position requirements or to reasonably accommodate individuals with disabilities.

The Town is an Equal Opportunity Employer. The Town of Matthews provides equal employment opportunities to all employees and job applicants and prohibits discrimination on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws in all terms and conditions of employment.

The Town of Matthews is an at‑will employer.