Sr. Brand Director, Fragrance

Alternate Locations

United States-Massachusetts-South Deerfield;
United States-Connecticut-Norwalk

The Sr. Director, Global Brand Marketing position is a critical global leadership role at Newell with responsibility for the Home Fragrance portfolio ($600M+ annual revenue) and direct leadership of global end-to-end marketing.

The ideal candidate will bring 12+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels. The Sr. Director is a broad business leader effectively leading a cross‑functional team and strategically influencing the global team and broader organization.

• Directly manage US P&L and be responsible for delivering annual financial commitments
• Lead the cross‑functional brand leadership team to deliver annual brand goals
• Be the steward of the global brand positioning and work with local countries and regions to ensure the global brand positioning is consistent across the world
• Lead development of the short and long‑term global brand strategy; partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit local nuances
• Draft and execute the annual brand plan enrolling your direct reports and cross‑functional team to build and execute the plan
• Lead the cross‑functional team to monitor DSMP (Distribution, Shelving, Merchandising, Pricing) targets and ensure achievement of targets
• Own the global brand architecture; partner with local countries and regions to help them shift fully into the approved global brand architecture
• Be the enforcer of the global brand identity guidelines in all markets; protect the brand’s immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in all forms of internal and external communication
• Utilize consumer segmentation to establish a brand consumer target, brand muse and media target
• Partner with insights to create a global consumer segmentation model that can be applied worldwide; direct local countries and regions on the correct targets for the brand
• Own the creation and execution of a 3‑year global innovation pipeline
• Lead the innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launched to grow market share worldwide
• Lead the global annual brand planning process with input from the brand building marketing team; brand building will own current‑year marketing plans, promotion and media
• Be responsible for timely development of all core assets needed to support a new item launch for omni‑channel deployment
• Approve brand pricing strategy recommendations created by Brand Finance and Revenue Growth Management
• Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.

• 12+ years of brand management experience including deep marketing, innovation and general management experience
• Proven ability in talent management; ability to attract and retain top talent; prior experience leading teams and coaching for continued growth and success
• Prior experience in fashion, beauty or a trends‑driven business
• Industry experience in CPG and hardlines, with proven ability to be successful with both
• Prior demonstration of behaving as a “Servant Leader” of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels
• Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)
• Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales
• Proven success leading as a servant leader, seeking the input of the team while guiding everyone to be better at what they do and how they perform
• Prior experience with pricing strategy and able to lead the organization in…