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Field Marketing Operations Manager

Job in Rochdale, Worcester County, Massachusetts, 01542, USA
Listing for: Vangarden Cannabis
Full Time position
Listed on 2026-01-31
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Manager, Marketing Strategy, Marketing Communications
Salary/Wage Range or Industry Benchmark: 70000 - 90000 USD Yearly USD 70000.00 90000.00 YEAR
Job Description & How to Apply Below
Location: Rochdale

We're Hiring:
Field Marketing Operations Manager

If you love turning big ideas into real-world impact-and you get a little thrill from a perfectly executed product launch-keep reading. We're looking for a Field Marketing Operations Manager to help drive Vangarden's marketing programs from onboarding to long-term account growth.

You'll be the connective tissue between marketing, sales, field teams, cultivation, and our retail partners. Translation: you make sure the right things happen, at the right time, in the right places-and you track what actually works.

What You'll Be Doing
  • Own and optimize marketing programs across the full customer lifecycle

  • Run smooth, on-time product launches (planning, timelines, rollout-not content creation)

  • Keep SOPs tight and marketing operations organized

  • Partner with sales and field teams to boost account velocity and performance

  • Manage seasonal programs, promos, and incentive campaigns (bud tenders & consumers included)

  • Track KPIs, ROI, and performance-then use the data to make things better

  • Oversee field marketing efforts, events, and creative display execution

  • Optimize our digital presence (Weedmaps, Leafly, loyalty platforms, menus, SKUs, reviews, all of it)

What We're Looking For
  • A real passion for cannabis

  • 2-3 years of cannabis industry experience

  • 3-5+ years in marketing ops, field marketing, or lifecycle-focused roles

  • Experience managing people and leading teams

  • Comfort with budgets, data, KPIs, and CRM tools (Hub Spot experience = big plus)

  • Strong understanding of dispensary dynamics and retail marketing

  • Organized, analytical, and execution-obsessed (in a healthy way)

  • Someone outgoing who builds great relationships and gets things done

Why Vangarden?

Because you won't just plan marketing-you'll see it live in dispensaries, launches, and customer growth. This role has real ownership, real influence, and real opportunity to shape how our brand shows up in the world.
Apply today!

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