Digital Marketing Specialist

Overview

This role is responsible for driving the execution of the annual marketing campaign calendar, ensuring all initiatives are strategically planned, launched and optimized throughout the year. This role ensures those goals are tracked and analyzed. This position supports M&A by managing digital assets, website migrations and redesigns across all brands. Success in this role means campaigns are executed on time, goals are met, and data-driven decisions continuously improve marketing impact.

Location: Hybrid role based in Easton, MA — 3 days onsite and 2 days remote, with occasional travel as needed.

• Develop and manage the annual marketing campaign calendar, structured with monthly goals segmented by organic growth, brand positioning, and talent recruitment.
• Work with the Social Media Manager (SMM) to ensure strategies and content align those goals.
• Track and measure progress against monthly goals, leveraging analytics to monitor performance for organic engagement and brand visibility.
• Provide regular reporting and insights to leadership, highlighting successes, areas for improvement, and actionable recommendations to keep campaigns on track.

• Develop and execute multi-channel paid media strategies (search, social, display) to attract new prospects for services and plunge pools.
• Implement geo-targeting tactics across paid social and search campaigns to reach audiences by location, service area, and demographic relevance.
• Improve lead quality through targeted optimization and measurement.

• Support the creation of corporate/branding videography and photography.
• Ensure redesigned websites and landing pages reflect the new service brand identity.
• Align digital campaigns and assets with brand positioning guidelines.

• Optimize content and keywords to improve organic search visibility, traffic and lead quality.
• Work closely with the website developer to ensure proper redirects and technical elements during migrations.

• Manage 13+ websites across multiple brands, ensuring timely updates and creation of landing pages for email, social media and paid campaigns.
• Lead website migrations to new hosting environments during M&A transitions, minimizing downtime and ensuring data integrity.
• Collaborate with web developers to redesign acquired company websites, optimizing for user experience and accessibility.
• Integrate service-specific content into the new services website to deliver a seamless and intuitive customer experience.

• Conduct comprehensive digital inventories of all assets, including websites, domains, social media accounts, videos, and images.
• Organize and optimize asset libraries for easy access and efficient use across marketing and operational teams.

• Monitor and analyze campaign performance by geographic segment, adjusting bids and budgets to improve efficiency and scale high-performing regions.
• Collaborate with the Hub Spot consultant to ensure lead workflows, KPI dashboards, and reporting systems are properly aligned with goals and analytics requirements.
• Prepare detailed digital performance reports and dashboards to optimize results.

• Bachelor’s degree in Marketing or related field
• 5+ years of digital marketing experience
• Experience managing multi-channel campaigns and annual marketing calendars
• Strong understanding of branding, SEO, and website optimization
• Experience managing and migrating multiple websites
• Proficiency with analytics, reporting, and CRM tools (Hub Spot preferred)
• Strong project management and cross-functional collaboration skills
• Ability to analyze performance and optimize campaigns

• 9 paid holidays
• Paid vacation and sick time
• Employer-matched 401(k)
• Employer-paid life insurance
• Optional supplemental life insurance
• Medical, dental, and vision insurance plans

We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic.