Copywriter

Location: Boston

This job is with Aristocrat, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Are you a versatile and strategic Copywriter with a passion for gaming and digital experiences? Join Aristocrat's growing team to help build the voice of our innovative iLottery product! As a member of our collaborative creative and marketing team, you will play a meaningful role in developing engaging, clear, and persuasive content that drives user engagement and retention. At Aristocrat, we are committed to delivering world-class experiences, and this role is integral to our mission.

Your work will cover multiple channels—from product UI to marketing campaigns—making sure every piece of content reflects our high standards and ambitious goals. If you're excited to invent the voice of a leading gaming company, this opportunity is for you!
What You'll Do   Write, edit, and proof compelling copy for a wide variety of content, including in-game messaging, push notifications, promotional emails, landing pages, ads, and social media posts.

Ensure all content aligns with the product’s tone, brand voice, and audience expectations.

Collaborate closely with product managers, designers, marketers, and developers to ensure messaging consistency across platforms.

Build messaging plans for new game launches, seasonal promotions, and player engagement campaigns.

Conduct competitor research and player behavior analysis to continuously refine messaging and optimize content performance.

Translate complex gaming mechanics or promotional rules into engaging, player-friendly copy.

Work with compliance and legal teams to ensure all copy meets regulatory requirements, particularly in regulated lottery markets.

Manage multiple projects simultaneously in a fast-paced environment.

What We're Looking For   3+ years of copywriting experience in the digital entertainment industry (iLottery experience is a strong plus).

Outstanding writing, editing, and proofreading skills with keen attention to detail.

Experience writing for digital products, especially within mobile and web-based gaming platforms.

Strong understanding of tone and voice, and the ability to adapt messaging for different audiences and channels.

Familiarity with player engagement strategies, digital marketing, and conversion copywriting.

Comfortable working within brand and legal guidelines, especially in regulated industries.

Understanding SEO standard methodologies and experience with content management systems is beneficial.

Excellent communication and collaboration skills; ability to receive and incorporate feedback effectively.

A portfolio presenting various content formats, preferably including samples from iGaming or iLottery.

Company Summary

Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:

ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and Neo Games businesses (Anaxi, Neo Games, Aspire Global, Bto Bet, and Pariplay) came together.  The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).

About Aristocrat
Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive).

Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values
All about the Player

Talent Unleashed

Collective Brilliance

Good Business Good Citizen

Travel Expectations
None
Pay Range
$75,954 - $141,057 per year
Our goal is to pay a market…