Video Production Specialist

OFFICIAL JOB TITLE: Video Production Specialist

DIVISION: University Marketing

DEPARTMENT: University Marketing

BARGAINING UNIT STATUS: ESU, Cat. 13

FLSA STATUS: EXEMPT

REPORTS TO: Video Production Manager

SUPERVISES: Provides direct supervision of student workers

SUMMARY PURPOSE OF POSITION:

The Video Production Specialist is responsible for creating impactful, audience-driven video content that supports the University's brand, marketing, and enrollment objectives. This role combines technical production skills with creative storytelling and an understanding of digital trends to produce compelling content for social media, email, web, and other platforms. The incumbent supports the University Marketing team by producing high-quality, engaging video content that advances UMass Dartmouth's brand, recruitment, and storytelling goals.

This role requires hands-on experience in all phases of video production, including filming campus events, directing shoots, editing with quick deadlines, and maintaining organized digital assets. The incumbent operates video, photo, lighting, and audio equipment with technical proficiency and creative vision, and ensures all content aligns with best practices in digital communication.

In carrying out these responsibilities, the incumbent follows the University's best practices to build and/or support student academic success and retention and assist in meeting strategic objectives for persistence and timely graduation of all the student population.

PRIMARY DUTIES AND RESPONSIBILITIES:

Content Creation and Storytelling

• Produces high-quality video content with a focus on increasing engagement, promoting leads on the website, supporting recruitment, retention and other University initiatives
• Creates and films video content for a range of projects to capture the energy and spirit of campus life and events
• Contributes to video content strategy from ideation through scripting, storyboarding, directing, filming, editing, and post-production
• Captures high-quality photography to complement video content and support marketing campaigns across social media, web, and print platforms
• Supports University web team by editing and reformatting video clips for use on the website
• Assesses, recommends, and applies the appropriate production values and tools on a project-by-project basis
• Oversees the collection and documentation of release forms, ensuring compliance with permissions for all individuals featured in video content

Strategic Collaboration and Digital Engagement

• Assists in the development and execution of video content strategy including researching audience trends, analyzing performance metrics, and recommending new formats (e.g., vertical video, short-form, live streaming, interactive video) to maximize reach and effectiveness
• Collaborates with marketing strategists, designers, and content creators to develop integrated campaigns, leveraging video as a core marketing asset
• Utilizes emerging tools and platforms (e.g., Tik Tok, Reels, and You Tube Shorts) to keep University content fresh, engaging, and relevant and stays up to date on video, digital marketing, and social media trends
• Supports cross-functional marketing initiatives, including email campaigns, paid advertising, and website enhancements
• Reviews incoming video requests, collaborates with managers to prioritize projects, and communicates timeline and progress updates to marketing leadership

Production Management and Technical Operations

• Serves as project manager and leads the planning and coordination of video production schedules, digital assets and resources to ensure timely delivery of projects within defined scope
• Organizes, tags, and archives video assets in accordance with University protocol to ensure easy retrieval and re-use
• Ensures video content aligns with University branding, accessibility standards, and copyright/legal requirements
• Manages and maintains video production equipment, and evaluates, recommends, and implements new tools, supplies, and software to support high-quality content creation
• Mentors and guides student employees in video production and digital storytelling
• Contributes to the department's priority projects as appropriate and may perform duties in the absence of the Video Production Manager
• Performs other job-related duties and responsibilities that may be assigned and/or the job description changed periodically to reflect changing organization needs

MINIMUM QUALIFICATIONS:

EDUCATION:

• Bachelor's Degree in film and media studies, multimedia production, marketing, communications, or related field

EXPERIENCE:

• Demonstrated (3 years) professional experience in video production or digital content creation
• Proven (3 years) experience transforming creative briefs into standout videos that drive engagement
• Experience using Microsoft Office, Adobe Creative Cloud software (e.g., Premiere Pro, After Effects, Audition, Illustrator, Photoshop) and other video/audio editing tools

OTHER:

• Flexible schedule required including occasional nights and…