Senior Communications Manager, Oral Care

Job Description

The purpose of this unique Communications role is to lead the development and execution of innovative content strategies that effectively deploy scientific assets and enhance dental care communications. By leveraging earned media, the position aims to create engaging narratives that make complex scientific insights relatable and accessible to diverse audiences. This role not only focuses on campaign activation and influencer marketing but also emphasizes the integration of scientific content into comprehensive health care communications strategies, ensuring that messaging resonates across various channels and influences consumer behavior and industry standards.

MASON BUS AND INNOVATION CTR

• Campaign Activation:
  Lead the development and implementation of campaigns that leverage earned media to create excitement and engagement around our products and initiatives. Craft compelling narratives that make scientific insights relatable and accessible to a broad audience, with a strong focus on maximizing earned media opportunities. Develop a content strategy that ensures all scientific assets are effectively deployed across various channels.
• Health Care Communications Strategy:
  Design and execute a comprehensive communications strategy for our health care initiatives. Collaborate with diverse internal teams to align messaging and integrate scientific insights into consumer‑friendly content that resonates with various communities, prioritizing earned media channels. Ensure that the deployment of scientific assets is consistent and impactful across all communications efforts.
• Influencer Marketing Activation:
  Innovate and implement an influencer marketing capability, building an organic recommendation program that utilizes earned social and digital media channels. Empower consumers to share their positive experiences and recommendations, fostering a community of brand advocates, with a strong emphasis on leveraging earned media. Ensure that influencer collaborations effectively communicate our scientific assets and align with our overall content strategy.
• Influencing Purchase Intent:
  Drive scientific exchange that not only informs but also influences consumer purchase intent and habit formation through high‑quality recommendations from dental professionals. Ensure these efforts are amplified through earned media strategies and that all communications reinforce our scientific messaging.
• Influencing Care Standards:
  Advocate for changes in associations and standards of care regarding our superior products. Ensure our innovations are recognized and adopted in the industry, promoted through strategic earned media efforts, and supported by robust scientific content.
• Retail Integration Opportunities:
  Explore and expand retail integration opportunities through roadshows, buyer onboarding, demos, and high‑impact continuing education initiatives that drive brand engagement. Utilize our scientific assets to enhance these initiatives and ensure that all communications resonate with retail partners.

• Earned Media Expertise: A proven track record in leveraging earned media to enhance brand visibility and engagement. Experience in developing strategies that maximize coverage and create awareness around health care initiatives, particularly in the context of scientific content deployment.
• Technical Translator: A demonstrated ability to translate technical/scientific content to media/customer/consumer‑genic content is required given the focus of the work is within the professional oral care community and in close partnership with R&D.
• Effective Communication:
  Ability to create clear, concise, and well‑organized communication materials (written, oral, visual) and present information convincingly to external influencers, including science and news media, and medical, academic, and professional experts. Proficiency in deploying scientific assets effectively across various platforms.
• Digital Communications Expertise: A passion for digital communications is a must. You should understand what it takes to succeed on online platforms by creating engaging and compelling…