Global Sr. Marketing Manager

Overview

Global Senior Marketing Manager. This position will be responsible for Global Marketing of our clinical and industrial Media portfolio.

The Global Marketing Manager, Media Core Microbiology (MCM) will drive overall portfolio strategy, design and enhance product value propositions and enable entry into alternate digital go-to-market channels. In this role, you will partner closely with regions to drive results and define marketing direction. This is a highly visible position with a significant opportunity to impact our business and advance your career.

If you are a strategic thinker with a passion for innovation, collaboration, and delivering results, we encourage you to apply.

• Define, build, and activate global Go-to-Market strategies to expand market penetration and category share.
• Leverage market and customer insights to define global market strategy, including pricing, positioning, distribution, and promotion to drive overall success.
• Monitor global performance metrics and adjust strategies accordingly.
• Develop and implement comprehensive global marketing communications plans aligned to business objectives.
• Drive engagement and clear communication with regional marketing teams, field sales, channel partners, and global accounts leaders.
• Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy.
• Ensure product messaging is credible, motivating, and consistent across all regions in support of business objectives.

• Bachelor’s degree required;
  Master’s degree preferred.
• Minimum of 5 years of relevant Life Science marketing and/or sales experience, preferably in global or multi-region roles.
• Strong understanding of marketing principles and strategy.
• Demonstrated experience collaborating with regional teams and supporting global sales professionals.
• Strong budgeting and forecasting skills.
• Ability to translate complex concepts into customer-focused strategies.

• Master’s Degree.
• Medical device experience.
• Knowledge of diagnostic and laboratory customers.
• Experience managing global product launches and campaigns.

BD prioritizes on-site collaboration to foster creativity and problem-solving in the fast-paced healthcare industry. For most roles, a minimum of 4 days of in-office presence per week is required to maintain our culture of excellence, with flexibility where applicable. Remote or field-based positions will have different arrangements indicated in the job posting. Employment may be contingent upon proof of full vaccination against COVID-19 where permitted by law, with accommodations provided as required by applicable law.

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s a place where we help each other be great, do what’s right, hold each other accountable, and learn and improve every day. We invite you to help us reinvent the future of health.

To learn more about BD, visit https://

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

Primary

Work Location:

USA MD - Sparks - 7 Loveton Circle

Salary Range Information: $ - $ USD Annual