Marketing Manager

An innovative, expanding, international company rooted in the Annapolis/Kent Island area of Maryland is looking for a talented and creative marketing professional for their Marketing Manager role. This solution-based position leads the development and execution of our strategic marketing initiatives to strengthen brand awareness, drive customer engagement and support revenue growth.

As a customer centric, family-oriented organization, we focus on career minded individuals searching for their once in a lifetime opportunity to join our winning team! This position will report directly to the Industrial Business Development Manager.

• Develops, designs and executes a national marketing strategy that focuses on driving growth by identifying lead generation opportunities and creating integrated campaigns
• Plan and manage multi-channel campaigns across digital, social, email, events, and traditional media
• Oversee the selection, coordination, and management of trade exhibitions, seminars, conferences and other industry events
• Reports monthly on campaign performance metrics, using internal and external measurement tools and resources to analyze, track and optimize both online and print advertising campaigns
• Analyzes market trends, customer insights and competitive data to play an active role in the company sales plan to promote and drive revenue
• Manages marketing budget, vendor relationships and partners
• Coordinates, develops and produces marketing communication projects and activities from direct response ads to email marketing and automation, and CRM vertical campaign management
• Engages in the development and execution of strategic marketing communications to efficiently support product launch campaigns, collaborating with various departments to define product roadmaps
• Builds awareness, preference and demand in target market segments for existing products
• Utilizes Salesforce & account engagement tools to cultivate and nurture relationships with leads and customers
• Collaborates and participates in marketing strategies and best practices with the North America Marketing team members
• Performs other duties as assigned
• Some travel may be required

• College degree with a focus in Marketing, Communications or other related study
• (3-5) years of relevant experience; knowledge of highly engineered and/or technical products preferred
• Strong experience developing marketing programs and supporting materials to generate and nurture sales leads while promoting the Company brand.
• Detail-oriented with proficient computer skills, especially in the use of Microsoft Office, Adobe Creative Suites, Salesforce CRM and Wordpress required
• Strategic thinking ability, excellent people and time management skills, and the ability to manage multiple projects and large teams
• Superior written and verbal communication skills
• Ability to influence cross-functional teams without formal authority
• Proactive mind-set – anticipates issues and provides solutions

• Salary commensurate with experience
• Company subsidized Medical, Dental, and Vision benefits effective the first of the month following 30 days of employment, 401K with 3% Safe Harbor Contribution, Performance Bonus, 13 paid vacations days, 5 paid sick days and 12 paid holidays
• Growth opportunities are available

Mid-Senior level

Full-time

Marketing and Sales

Industrial Machinery Manufacturing