Director of Regional Sales

WHO IS USA LACROSSE

USA Lacrosse, a 501(c)(3) nonprofit corporation, is a Recognized Sports Organization of the U.S. Olympic & Paralympic Committee. As the governing body of men’s and women’s lacrosse in the United States, we collaborate with passionate experts across the sport to create opportunities for people to enjoy the sport, learn about the game, keep participants safe, and ensure everyone feels welcome. Supporting more than 425,000 members, we provide national leadership, structure, and resources to fuel and unify the sport's growth and enrich the experience of its players, coaches, officials, parents, and program leaders.

USA Lacrosse believes a diverse team best positions our organization to fulfill its mission. We strive to attract and maintain a team of talented and dedicated professionals who represent the diverse nature of our membership and the national lacrosse community. We are committed to a team culture that ensures everyone feels welcomed, valued, included, and heard.

As the governing body of lacrosse in the United States, USA Lacrosse fuels the growth, enriches the experience, and fields the best National Teams.

• We Influence - Written and Verbal Communication
• We Serve - Customer Focused
• We Create & Innovate - Creativity
• We Collaborate - Peer Relationships
• We are Humble & Honest - Integrity and Trust
• We Embrace Individuality - Diversity
• We Have Fun – Work Hard and Play Hard

If this aligns with who you are and what you are looking for in an organization, keep reading.

USA Lacrosse is looking for an experienced and result-oriented Director, Regional Growth to join our team. In this critical role you will drive membership and revenue growth by leading a high-performing team of regional sales representatives. In partnership with the VP, Membership & Regional Growth, you will develop and execute regional sales strategies to align with our national goals to expand membership, increase awareness of and access to lacrosse, and strengthen member relationships to fuel the growth of lacrosse throughout the country.

You will serve as a conduit, bringing together strategic thinking, strong sales acumen, and a passion for member impact to empower the regional team to deliver results to get USA Lacrosse’s products and services out throughout the country.

If you have a proven track record for developing sales professionals to achieve sales goals and are looking to work for a mission-based organization during an exciting time of national growth for lacrosse this could be a great opportunity. You will get to work alongside a team of dedicated and passionate professionals to fuel the growth of lacrosse as we march along the road to LA28!

• Leads, coaches, and motivates a regional sales team to execute tailored growth strategies reflecting local needs and opportunities so they can meet their sales goals.
• Collaborates with regional staff to identify and close new membership opportunities while maximizing engagement across existing accounts.
• Tracks key performance indicators (KPIs), proactively addresses performance gaps, and develops and implements action plans to drive revenue and goal attainment.
• Works closely with the marketing team to develop and deploy region-specific campaigns to attract and retain members.
• Continuously evolves the sales strategy to expand market share and increase USA Lacrosse membership.

• Develops and oversees customized membership packages and services to support local leagues and club growth, communicating and ensuring understanding of clear member value propositions.
• Ensures Regional Managers are maintaining strong, consultative relationships with prospective and existing member organizations. This includes participation of the sales team in membership-related events and regional programming to support members.
• Coordinates communication and promotion of USA Lacrosse membership initiatives and programs – such as Coach Development, Officials Development, National Teams, and more - to increase awareness and participation.

• Provides clear,…