Senior Product Marketing Manager

We re hiring a Senior Product Marketing Manager.

The world’s best memberships are built with Memberful. We empower serious creators and digital businesses to run premium membership programs while keeping full control of their brand and audience. Our product is trusted by top-tier creators, publishers, and educators.

We’re a small, sharp team dedicated to building a best-in-class product. We value thoughtful execution, calm focus, and doing right by our customers.

As our product has grown it s become more difficult to communicate what Memberful does, who it s for, and to connect the dots to unlock growth.

As the first Product Marketing Manager on the team, you’ll lead the charge in telling a clear story about who we’re for and why we’re different. You’ll uncover customer insights, craft messaging, shape our roadmap, and contribute to an effective go-to-market effort. This is a high-impact, cross-functional role that sits on the Product team, reporting directly to the Head of Memberful, but works closely with every other team including Marketing, Sales, Customer Success, and Customer Happiness.

Craft the Narrative
You ll own the development of clear, compelling positioning and messaging that communicates the unique value of Memberful to high-quality creators and membership businesses. You ll translate complex features into simple language that resonates. You ll ensure our narrative is consistent, impactful, and tailored to the needs of our target audience.

Drive Go-To-Market Strategy
You ll lead end-to-end strategy for new product launches and key feature rollouts, partnering closely with cross-functional teams to ensure alignment on timelines, positioning, and success metrics. Working with a designer, you ll help craft the content that brings launches to life and drives meaningful customer engagement.

Understand the Market
You ll dive deep into customer insights through interviews and competitive research to understand our audience and the market. You ll map the buyer journey and surface actionable insights that inform positioning and customer engagement. The findings will be shared across teams to inform everything from product development to marketing strategy, ensuring we stay aligned with what truly matters to creators and membership businesses.

Improve Product Adoption
You ll work to identify points of friction in the onboarding and activation journey, uncovering opportunities to improve the early user experience. In close collaboration with Product and Customer Happiness, you ll help drive initiatives that boost engagement and support long-term customer retention.

Measure What Matters
You ll define clear success metrics for product launches, messaging, and enablement efforts, creating alignment around goals and performance expectations. By tracking outcomes and analyzing impact, you ll drive continuous improvement across our go-to-market strategy.

Fuel Sales and Customer Success
You ll create high-impact resources, one-pagers, and pitch decks that equip the Sales team to share the Memberful product with clarity and confidence. Working closely with a designer, you ll bring a high level of visual and narrative craft to every asset.

• Are a strong writer with a sharp eye for detail and clarity.
• Can translate technical features into compelling customer benefits.
• Are excited about using every tool you have to unlock growth.
• Know how to work across Product, Marketing, and Sales teams.
• Are comfortable managing multiple projects in a fast-moving environment.
• Ask great questions, listen deeply, and enjoy synthesizing insights into action
• Care deeply about doing high-quality, meaningful work.
• Have 5+ years of product marketing experience in a SaaS company.

Bonus points if you’ve worked with creator tools or high-touch digital businesses.

It s fun and rewarding to work with people who are enthusiastic and get stuff done. At Memberful, we re a self managed team. We don t require heavy direction or daily check-ins. This means you ll come up with your own goals and execute them. You ll discover, plan, and see things through from start to…