Market Segment Manager

Market Segment Manager – Work Truck Solutions Miller Electric Manufacturing | Power Systems Division

Location: Appleton, WI

Employment Type: Full-Time

Miller Electric Manufacturing, a global leader in welding and power generation solutions and part of Illinois Tool Works (Fortune 200), is seeking a Market Segment Manager to lead growth strategy for its Work Truck Solutions business within the Power Systems Division.

This is a high-impact, high-visibility role responsible for defining where the business should compete, how it wins, and which opportunities deserve investment. The role sits at the intersection of market insight, strategy, and execution, with direct influence on product roadmaps, innovation priorities, and go-to-market direction.

• Identify and size attractive growth markets using customer, trend, and competitive analysis
• Define customer segments, unmet needs, and competitive positioning
• Develop clear, evidence-based points of view on market opportunities and strategic priorities
• Lead customer and market research through interviews, surveys, and field observation
• Translate insights into opportunity definitions for Product Management and Engineering
• Partner closely with Product, Engineering, Sales, and leadership to align on market direction
• Build and prioritize business cases for new growth initiatives
• Track post-launch performance and refine value propositions and go-to-market strategies

• Bachelor’s degree in marketing, business, or a related technical field
• 5–10 years of experience in strategic marketing, market research, or business development
• Experience in B2B, industrial, manufacturing, or technical environments strongly preferred
• Strong analytical skills, including market sizing and competitive assessment
• Proven ability to influence across functions without direct authority
• Clear communicator able to translate insight into action
• Comfortable operating in evolving and ambiguous environments
• Ability to travel up to 50%, including 8–12 visits to Appleton annually if working remotely

• Health, dental, and vision insurance
• Paid holidays and paid time off
• Life, AD&D, short- and long-term disability insurance
• Adoption, fertility, and surrogacy benefits

Miller Electric offers the stability of a Fortune 200 organization with the agility of a growth-focused division. The Work Truck Solutions business is a key growth area within the Power Systems Division, supporting mission-critical work in the field through innovative mobile power and welding solutions. This role offers the opportunity to shape an entire market while working cross-functionally in a customer-driven, insight-led culture.

To apply for the Market Segment Manager – Work Truck Solutions role, please visit  or send your resume to Recr