Media Sales Executive

KSLA News 12, the CBS affiliate in Shreveport, Louisiana, proudly serves the Ark-La-Tex region, including Northwest Louisiana, Southwest Arkansas, and Northeast Texas. Owned by Raycom Media, KSLA has been a trusted news source since its establishment in January 1954, when it became the first television station in the region. Over time, KSLA transitioned to exclusively broadcast CBS programming and maintains a strong reputation for its commitment to local news coverage.

The station operates from its headquarters on Fairfield Avenue and Dashiel Street in central Shreveport.

This is a full-time on-site role located in Shreveport, L:

A for a Media Sales Executive. The Media Sales Executive will be responsible for generating revenue by developing new business opportunities, managing client accounts, and driving advertising sales. Day-to-day tasks include identifying and cultivating leads, creating customized media plans, maintaining strong relationships with clients, and ensuring that sales goals are achieved. Collaboration with internal teams and timely reporting will also be integral to the role.

• Strong expertise in Media Sales and Sales processes
• Skills in New Business Development and Lead Generation
• Proficiency in Account Management and building long-term client relationships
• Exceptional communication, negotiation, and presentation skills
• Ability to work independently and meet deadlines in a fast-paced environment
• Previous experience in media sales or advertising sales is preferred
• Bachelor’s degree in Business, Marketing, Communications, or a related field is a plus