General Sales Manager

Burns Buick GMC is seeking a proven General Sales Manager (GSM) to lead, coach, and grow our sales operation. This role is responsible for driving new and used vehicle performance through a disciplined, repeatable sales process
, developing high‑performing sales managers and consultants, maintaining strong manufacturer relationships, and delivering an exceptional customer experience. The ideal candidate is a hands‑on leader who believes in structure, accountability, and execution—someone who understands that consistent results are driven by clearly defined processes that are followed every day.

• Lead and manage all aspects of the new and used vehicle sales departments
• Establish, enforce, and continuously improve a disciplined sales process from first contact through delivery and follow‑up
• Set clear sales goals, forecasts, and performance expectations with daily, weekly, and monthly accountability
• Coach and develop Sales Managers and Sales Consultants to execute the sales process consistently and professionally
• Monitor and improve closing ratios, gross profit, inventory turn, and market share through process adherence
• Ensure full compliance with OEM programs, policies, and reporting requirements
• Oversee inventory management, pricing strategy, and aging controls
• Partner with F&I to ensure smooth handoffs and maximize product penetration
• Collaborate with Fixed Operations to support customer retention and dealership‑wide growth
• Maintain strong CSI, online reputation, and customer experience standards
• Analyze sales data, market trends, and performance metrics to drive continuous improvement
• Uphold dealership processes, ethical standards, and a professional, accountable culture

• Minimum 5+ years of automotive sales leadership experience, GSM experience strongly preferred
• Demonstrated success implementing and maintaining a structured, disciplined sales process
• Strong understanding of OEM programs, digital retailing, and inventory management
• Proven ability to coach, train, and hold teams accountable to process and performance
• Strong communication, organizational, and leadership skills
• Ability to thrive in a fast‑paced, performance‑driven environment
• Valid driver's license and clean driving record

• Total annual compensation of $165,000-$200,000, consisting of base salary plus performance‑based bonuses
• Supportive ownership and executive leadership
• Stable, growing dealership with strong brand presence
• Opportunity to build and lead a process‑driven, high‑performing sales organization
• Professional environment focused on long‑term, sustainable success