Digital Marketing Specialist, Wellness

Our
Beauty & Wellness
division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere,in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Digital Marketing Specialist, Wellness

Marketing for PUR, Braun, Vicks and Honeywell

Marlborough, MA, Hybrid (work 3 days onsite)

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

Helen of Troy is a leading global consumer products company offering creative solutions for everyday living. We build and nurture a family of brands that includes Vicks, Braun, PUR, and Honeywell in our Wellness portfolio. We are seeking a highly motivated Digital Marketing Specialist to join our dynamic marketing team. As a Digital Marketing Specialist, you will play a key role in driving brand awareness, customer engagement, content creation, and digital excellence across our Wellness brands.

You will be responsible for developing, executing and optimizing content strategies across all consumer touchpoints: digital, e-commerce and social channels. This role requires a creative and analytical thinker with a passion for storytelling and a deep understanding of digital marketing and trends.

• Leverage retailer scorecards, campaign performance data, and A/B testing insights to implement strategic, data-informed enhancements to digital content across platforms.
• Support execution of influencer partnerships by sourcing talent, managing product logistics, reviewing content and conducting social listening.
• Facilitate the end-to-end retailer PDP digital asset optimization process by gathering inputs for briefs, initiating content requests, and overseeing delivery of assets to the Digital Excellence team for implementation.
• Collaborate cross-functionally with Brands, Sales and Performance Planning teams to align messaging and creative execution for key promotional events and tentpole moments, ensuring consistency and impact across all digital consumer touchpoints.
• Stay current on digital trends and platform updates to inform strategy.
• Support in product seeding and affiliate campaign execution as needed.
• Develop and implement content strategies across Instagram, Facebook, Tik Tok, and Pinterest.
• Partner with Brands to develop and implement a social media content calendar, creating original content (text, video, etc.) and managing community engagement and responses- all while ensuring every touchpoint consistently reflects each brand’s unique voice, identity and values.
• Monitor social metrics and trends to refine strategy and boost engagement.
• This role will work in close collaboration with Brand Marketing, Digital, Creative, Experience Planning, Sales as well as with third
  -party agencies with a single-minded focus on driving digital excellence across all consumer touchpoints and leveraging data and consumer insights to continuously optimize content to ensure cohesive, high-impact execution across our Wellness brands.
• Partner with Brand and Creative Teams to create and implement innovative, brand-aligned content across all consumer touchpoints…