Product Marketing Manager - Residential AC & HVAC

Product Marketing Manager – Residential AC & HVAC

Location:

Midea Canada (Midea America Canada Corporation – MACC). Reports to Product Marketing Director.

About Midea America Canada Corporation (MACC)
Midea America Canada Corporation (MACC) is a global leader in home appliances manufacturing, dedicated to improving the lives of consumers through innovative, high‑quality products. At MACC, we pride ourselves on fostering creativity and excellence in every aspect of our work.

The Product Marketing Manager will lead our Residential Air Conditioning and HVAC business in Canada, managing product roadmaps, driving sell‑in and sell‑out performance, and fostering long‑term partnerships with key partners across the Canadian retail landscape.

• Own product roadmap and lifecycle for assigned Product Divisions (PDs) from concept to launch.
• Conduct market research and competitive analysis to understand customer needs, industry trends, and competitor positioning.
• Lead new product introductions (NPIs), including go‑to‑market strategy, pricing, and positioning.
• Define product requirements and specifications based on insights and market intelligence.
• Collaborate with global teams to define product features, design, and user experience.
• Manage full P&L, ensuring profitability, SKU productivity, and strategic category sales.
• Benchmark competitors’ line logic and innovations to ensure product relevance and competitiveness.
• Lead CCC and budgeting planning cycle for the Canadian Business Unit.

• Serve as primary contact for national and key retail accounts and HVAC partners, building trust‑based relationships.
• Develop and execute strategic sales plans aligned with company growth objectives.
• Lead Product Line Reviews (PLRs), including product selection, pricing logic, and sell‑in targets.
• Coordinate cross‑functional support (marketing, service, operations) to meet account performance goals.
• Forecast and track key account metrics to ensure alignment with business targets.
• Represent the company in sales presentations and negotiations, balancing client satisfaction with profitability.
• Identify and pursue new business opportunities with existing and prospective retail partners.
• Proactively assess, clarify, and validate customer needs on an ongoing basis.

• Define and execute channel management strategies for private label and Midea owned brands.
• Lead the scoping and securing of new business with both existing and new channel partners.
• Build business cases for new opportunities and define value chains with the product division (PD) partners in China for new listings.
• Participate in CPFR sessions and monthly forecasting, taking ownership of committed numbers.
• Plan and manage promotional activities, ensuring alignment with funding and strategic goals.

• Inspire and mobilize cross‑functional teams (PD, marketing, operations, service) to deliver results.
• Leverage internal and external feedback and market intelligence to continuously improve product offerings and positioning.

• Bachelor’s degree in Business, Marketing, Engineering, or equivalent experience.
• 5+ years of product marketing and/or national account sales experience in the Residential Air Conditioning & HVAC industry.
• Proven success managing major Canadian retailers and/or HVAC distribution players (e.g., Home Depot, Canadian Tire, Walmart, RONA, Costco, Home Hardware, Leon’s, etc.).
• Strong analytical, communication, and project management skills.
• Experience with P&L ownership and strategic planning.
• Proficiency in MS Office (Word, Excel, PowerPoint, Outlook).
• Ability to travel domestically and internationally as needed.

• Insurance package.
• Work‑life balance.
• Comprehensive benefits package – for more details, visit Midea Careers page.

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.