Email Marketing Manager

Overview

Contract role: 6-month contract for 30-40 hours a week.

Email Execution Management

This Client uses Salesforce Marketing Cloud (SFMC) for bulk email sends. It has been operationalized for a couple of years with partners across the institution slowly migrating from former platforms into SFMC. As a result, these partners need help learning the tool, establishing activities in the tool, and/or executing actual email sends.

• Provides support in fielding partner questions coming to the email marketing group inbox or Teams Channel related to email best practices and/or Salesforce Marketing Cloud platform support
• Works with the key partners internal and external to enhance training programs and documentation
• Works with university practitioners on questions around email best practices through audit processes
• Supports new template design system via documentation and website implementation with key partners
• Identifies ways to collaborate and optimize processes within email and implements where applicable
• Backup creator and auditor of sender profiles
• Documents processes and reviews adherence to best practices within the email space
• Creates data extensions for Subscription 1.0 and 2.0 support

• Intimate knowledge of Salesforce Marketing Cloud, including build data extensions from various data sources, implement and use modular brand templates, single sends and/or journey sends, analytics and reporting, automate where possible to streamline workflow
• HTML and CSS, basic knowledge
• Process and detail orientation
• Independent worker/self-motivated
• Team spirit/customer orientation

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