Director of Marketing Activation, Operations and Customer Engagement

Additional Location(s): N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information, and training, we’ll help you advance your skills and career. Here, you’ll be supported in progressing - whatever your ambitions.

The Director of Marketing Activation, Operations and Customer Engagement leads a diverse and high performing team that drives the development and execution of the division’s promotional, advertising, digital, and physician engagement strategies. This role supports the entire vascular portfolio, striving to create a differentiated experience for the physicians in nearly every touchpoint with the company. Major areas of responsibility include:

• Initiate and build comprehensive promotional plans for medical education programs, including content development, tactical plans, and measurement.
• Lead the division’s overarching advertising, promotional, and digital marketing strategy.
• Oversee creative development, message architecture, omnichannel planning, and cross-portfolio campaign execution.
• Ensure all activation aligns to segmentation, customer journey insights, and growth objectives.
• Direct agency partners across creative, digital, media, and production.
• Lead digital marketing strategy and execution, including marketing automation, personalization, KPI development, analytics, and emerging technologies such as AI-enabled content and targeting tools.
• Drive continuous innovation through testing, measurement, and integration of new capabilities.
• Develop and refine integrated channel strategies across paid media, social, web, email, and sales enablement channels.
• Lead trade show strategy and execution in partnership with customer engagement teams.
• Oversee key physician relationships, including KOL management and strategic alignment with clinical and marketing needs.
• Lead execution of physician Advisory Boards (MAB/SAB) and ensure compliance with contracting, documentation, and governance.
• Manage the team responsible for physician contracting, ensuring compliant processes and timely execution.
• Partner with Legal, Compliance, Medical Affairs, and Commercial Operations to maintain audit-ready documentation and alignment.
• Oversee all regulatory submission workflows and audit readiness.
• Maintain operational frameworks that ensure advertising and promotional materials meet regulatory and quality standards.
• Lead development of sales enablement tools, messaging guides, competitive resources, and digital content ecosystems.
• Ensure alignment with sales leadership to support field needs and strategic priorities.

• Bachelor's Degree.
• Seasoned people leader with a track record of recruiting, coaching, and developing talent.
• 10+ years of marketing/commercial experience, including 5+ years in marketing communications, activation, or a similar role.
• 10+ years of experience in healthcare, medical device, or pharmaceutical marketing and commercial functions.
• Possess a clear commercial mindset and an understanding of how to translate commercial objectives into breakthrough promotional campaigns.
• Strong digital toolkit, with a clear understanding of evolving strategies for lead generation, digital engagement, email marketing, data management, and AI technologies.
• Good communicator with proven ability to drive change and influence organizations.
• Builds trust and can effectively collaborate across Product Marketing, Sales, IT, Corporate Communications, medical education, and Legal, Regulatory, and Finance.
• Fearlessly innovates—always looking to bring new ideas, drives innovation, encourages the team to learn fast, and creates exceptional customer experiences.
• Must be able to effectively manage multiple projects, programs, and people and drives clarity for the team on prioritization.
• Ability to engage and influence executive-level leadership.
• Ability to work in a hybrid setting, on-site a minimum of 3 days per week in Maple…