Senior Social Media Manager, Vascular

Select how often (in days) to receive an alert:
Create Alert

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit
- High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

This role will lead the social media strategy and execution in the Vascular Therapies Division of Boston Scientific. The ideal candidate is passionate about patient care and excited to help the team drive growth and offer solutions to patients with the most challenging conditions, including Peripheral Artery Disease, Chronic Venous Insufficiency and Pulmonary Embolism. You’ll work in a fast-paced market, with frequent late-breaking clinical data releases and product launches, aligning stakeholders behind strategy, developing tactical plans and creating content for social channels in support of communications and marketing objectives.

Critical to this role is experience managing social media channels in a corporate environment (Facebook, Instagram, Linked In, You Tube, etc.), including best practices for content development, the use of paid and organic social campaigns on various channels, measurement strategies (KPIs), social listening and a firm grasp of how to manage social media in a regulated environment. The ideal candidate would be skilled at content development, possessing the poise required to coach senior executives utilizing social media channels, and experienced in the use of social media tools and vendors for management and social listening.

Collaboration across various channels is essential in this role, and you’ll be expected to have a firm grasp of how social fits into broader campaigns.

• Initiate and build social media plans in partnership with divisional leadership, product marketing, marketing activation and digital marketing
• Research, write, and edit content, working with designers, subject matter experts and others to develop engaging content that grabs the attention of our target audiences
• Learn and follow all regulatory, legal, clinical and compliance requirements related to promotional materials and social media, as outlined in applicable SOPs
• Proactively conduct social listening on hot topics, providing detailed summaries to key stakeholders as needed
• Partner with outside vendors, corporate social media and others to expand skills and advance capabilities
• Monitor Boston Scientific community conversations and manage inappropriate or off-label references
• Manage patient and health care provider comments on Boston Scientific channels and route complaints and requests through appropriate pathways as required by policy
• Develop and communicate the BU social media vision and strategy to executive management and business stakeholders
• Regularly evaluate and assess Boston Scientific key opinion leaders (KOLs) and competitors’ social media presence and provide recommendations to enhance the Boston Scientific social presence
• Lead the development of paid social media content and campaigns to support key events and product launches
• Develop KPIs and provide regular measurement on social media programs for the division
• Innovate and drive new types of paid social programs and lead generation initiatives that drive the division forward
• Act with a results-first mindset – be closely aligned with the business, act with a sense of urgency and drive measurable results in growing the IO business
• Create regular reports on campaign and channel performance, including recommendations for key stakeholders
• Be flexible and always willing to take on more responsibility

• Bachelor’s Degree
• Minimum of 5 years of marketing/commercial experience including 3+ years of experience in social channels
• The ideal candidate brings significant experience in both traditional integrated marketing communications and digital…