Marketing and Outreach Specialist

Responsibilities

• Responsible for planning and execution of community outreach events and programs, including programs, events, public meetings and pop-up activities.
• Coordinates with the Marketing Manager to market and promote department programs, events and initiatives.
• Develops relationships in both the resident and business communities, including vendor relations and sponsorship management.
• Assists with development of the comprehensive department wide marketing plan, as well as implementing marketing strategies to achieve the department mission, vision and core values.
• Coordinates department communications through multiple channels, including social media, website, press releases, print, and email newsletters, using creative strategies to engage and connect with the public.
• Designs print and digital promotional and informational materials to communicate department news and events with the community, including catalogs, advertisements, banners, emails, and signage using Adobe Creative Suite, and coordinates the production and delivery of materials.
• Performs ongoing website content management.
• Consults with other staff to determine and create marketing collateral that best suits their needs.

• Knowledge of public recreation and park administration policies and procedures
• Knowledge of recreational, cultural, educational, and social needs of diverse age groups
• Knowledge of research techniques and methodologies
• Knowledge of customer survey methods and analysis
• Knowledge and basic understanding of marketing/graphic design software
• Knowledge of Adobe, Microsoft and Google Workspace applications.
• Knowledge of social media platforms
• Skill in communicating both orally and in writing with persons both internal and external to the organization

• Experience in graphic design for digital and print collateral
• Experience with Active Net
• Experience in photography, videography and editing software
• Experience in creating/executing a comprehensive marketing plan
• Experience working with groups of people, high comfort level interacting with the public