Social Media Content Specialist – Community Engagement

Overview

Job Details

Description
Starting Salary Range: $56,209 – $66,907
JOB DESCRIPTION: The Social Media Content Specialist is responsible for developing, implementing, and managing digital content strategies to promote the City of Mansfield’s Community Engagement initiatives and the Visit Mansfield tourism brand. This position ensures consistent messaging across platforms, fosters community engagement, and enhances Mansfield’s reputation as a vibrant destination for residents, businesses, and visitors. The role involves close collaboration with the Director, Tourism Manager, and Community Engagement team to align messaging, campaigns, and promotions.

Ability to work flexible hours, including evenings and weekends.

• Create, curate, and manage engaging content across official City of Mansfield social media channels (Community Engagement, Mansfield Commission for the Arts, Historic Downtown Mansfield, and Visit Mansfield).
• Develop multimedia content, including graphics, short-form video, photography, and copywriting, tailored to diverse audiences.
• Collaborate with the Tourism Manager and Community Engagement staff to promote tourism initiatives, events, attractions, and city programs.
• Support citywide events, festivals, and cultural programs through live social coverage, community interaction, and post-event storytelling.
• Ability to handle on-site and servicing of industry and event trade shows
• Monitor analytics and coordinate with the Tourism Manager to prepare monthly reports to assess campaign effectiveness, audience growth, and engagement.
• Ensure content adherence to Mansfield’s brand standards and strategic goals for Tourism and Community Engagement.
• Track trends and best practices in digital communications for innovative content strategies.
• Respond to community inquiries and comments in a professional, timely manner, supporting transparency and resident engagement.
• Partner with Communications, Parks & Recreation, and Cultural Arts to create unified city campaigns.

Please note this job description is not designed to cover or contact a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

• Demonstrated proficiency in writing, editing, graphics, and storytelling, with the ability to adapt tone for various audiences.
• Strong Proficiency in social media platforms (Facebook, Instagram, Tik Tok, Linked In,You Tube, X), analytics tools, and scheduling platforms.
• Experience with Adobe Creative Suite, Canva, or similar tools for visual content creation.
• Ability to manage multiple projects in a fast-paced environment and meet deadlines.
• Passion for community engagement, tourism, and showcasing Mansfield’s unique character.

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field (or equivalent experience).
• 5-7 years of experience in social media management, content creation, or digital marketing, preferably within government, tourism, or community engagement sectors.

• Reaching. Extending hand(s) and arm(s) in any direction.
• Standing. Particularly for sustained periods of time.
• Walking. Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
• Fingering. Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling.
• Grasping. Applying pressure to an object with the fingers and palm.
• Feeling. Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.
• Talking. Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
• Hearing. Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication,…