Area Sales Manager

Overview

Join a Business Scaling Fast and Redefining Safety in the PPE Market. If you're ready to join a high-growth PPE leader that is deeply invested in its people, its products, and its future, this is an opportunity to take real ownership of a major territory and play a visible role in the next chapter of a global organisation that is scaling with purpose.

We are partnering with a leading PPE innovator with an established footprint across the UK and an ambitious trajectory for continued expansion. Known for performance-led design and long-standing distributor partnerships, this is a business that cuts through in a crowded safety market - delivering solutions that protect people, perform in the real world, and set new standards across the sector.

This company is now entering an exciting new phase of growth. With a clear vision to strengthen market presence and accelerate distributor-led sales performance, they are now seeking a dynamic, hungry, and driven Area Sales Manager to join their ambitious UK sales team.

This is a field-based role covering the North of England and parts of Wales
, offering real autonomy, strong internal support, and the opportunity to make a visible impact within a forward-thinking organisation that is scaling fast and continuing to raise the bar in PPE.

If you thrive in fast-paced, growth-focused environments and want to represent a brand that genuinely leads from the front, this could be the opportunity you've been looking for.

As Area Sales Manager
, you will take full ownership of your region - driving revenue growth through strategic distributor partnerships, new business development, and strong end-user engagement.

You'll represent a trusted premium brand in the market, building lasting relationships and positioning the organisation as the safety partner of choice across your territory.

Your region will be defined by agreed postcodes across the North of England and parts of Wales:

(LN, DN, S, SK, CW, CH, LL, WA, L, WN, M, BL, OL, HX, HD, WF, LS, HU, YO, HG, BD, BB, PR, FY, LA, DL, TS, DH, SR, NE, CA)

• Strategic Distributor Development
• Build high-impact relationships with distributor partners and their sales teams
• Deliver agreed regional growth plans with key accounts
• Drive cross-selling and upselling across core and must-win product ranges
• Increase distributor engagement, volume, and long-term value
• Be responsible for Key Accounts valuing 2-3 million

• Territory Growth & Market Presence
• Deliver regular face-to-face product training, Lunch & Learns, and networking activity
• Identify and activate untapped distributor opportunities and high-potential end users
• Organise and lead glove audits, customer visits, and prospect meetings

• New Business & Pipeline Acceleration
• Proactively convert opportunities generated through marketing and self-driven activity
• Maintain a relentless focus on pipeline build, deal progression, and conversion
• Win new end-user business through your distributor network, developing trusted tri-party relationships

• Collaboration & Brand Leadership
• Support regional events including Safety Days, BOTG activity, and Toolbox Talks
• Champion the company's values - trusted, pioneering, collaborative
• Attend Head Office in Alton: 3 days during your first week, 1 day per week for the first 2 months, Bi-weekly for week 3

You'll be commercially sharp, ambitious, and motivated by delivering results. You know how to build relationships that last, and you thrive in autonomous, high-growth sales environments.

Key attributes include:

• Sales-driven, competitive, and motivated to exceed targets
• Strong commercial and financial awareness
• Natural relationship builder with excellent account management capability
• Confident communicator and presenter at all levels
• Persuasive, adaptable, and comfortable negotiating
• Highly organised, proactive, and self-directed
• Tech-savvy with CRM systems and Microsoft tools
• Professional, credible, and aligned with a premium brand
• Willing to travel regularly and stay overnight when required

Rather than a standard commission model, this role offers a robust salary and a generous profit-share…