Account Manager - Government

CDW UK Manchester, England, United Kingdom

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed.

We’re proud to share our story and Make Amazing Happen at CDW.

Job Summary

The Account Manager role exists to act as the key interface between customers and all relevant divisions, building and managing a portfolio of customers, driving business growth through new customer acquisition and expanding relationships within existing accounts. The position directly supports revenue targets by aligning with internal departments, vendors, and partners to maximize sales opportunities. This role interacts with customers, serving as their key point of contact and ensuring a seamless connection between sales, service, and product teams.

• Maintenance and growth of customer portfolio, meeting retention and expansion targets
• Success of cold calling and lead generation strategies
• Accuracy and timeliness of CRM updates, invoicing, and reporting
• Sales pipeline growth and sustained revenue generation
• Contribution to continuous improvement of sales processes and customer engagement strategies
• Client management – Building, maintaining, and growing a pipeline of business through proactive relationship development, strengthening CDW’s market positioning by developing high‑value relationships
• Business development – Identifying, creating, developing and campaigning sales opportunities within existing customers, aligning to the customer’s strategy and objectives
• Responsible for day‑to‑day sales activities and customer engagement including issue resolution – investigating and resolving customer queries to maintain strong business relationships
• Work collaboratively with an Account Director to maximise sales within key accounts – executing campaigns with customer accounts to acquire, grow and retain
• Lead customer engagement on low complexity product‑based deals and deals
• Cross‑team collaboration – working with virtual teams (internal and external) to support sales opportunities and ensure successful delivery
• Following up on in‑flight deals/quotes/commercial conversations with customers
• Managing tactical vendor relationships for allocated customer accounts
• Carrying out new customer onboarding
• Introducing service track to customers, ensuring user training and adoption
• Responsible for customer conversations regarding managed services and software renewals
• Responsible for bill and hold negotiation with customers
• Sales process optimisation – ensuring timely invoicing, CRM updates, and data tracking.
• Performance monitoring – maintaining accurate sales forecasts and reporting on account performance as well as tracking and reporting on individual and team performance against KPIs

• Previous experience in IT reseller sales – desirable
• Proven ability to build long‑term customer relationships and drive business growth
• Experience in the Public Sector

Preferred skills, experience, and qualities needed

• Ability to handle high‑pressure situations while maintaining effectiveness
• Negotiation and influencing skills
• Time management and ability to meet deadlines
• CRM and data management proficiency
• Stakeholder management – using knowledge of different personality types, active listening skills and experience of interacting with customers to effectively adapt engagement style as the situation or individual(s) require.
• Collaboration and Teamwork – building strong relationships with internal teams and external partners to drive shared success. Adapting communication and working style to foster trust, align goals, and deliver better results through cooperation
• Strategic thinking and proactive problem‑solving – combining an understanding of the customer’s strategic priorities with the ability to identify challenges early and develop effective, tailored solutions
• Cust…