Regional Brand Ambassador, North

Regional Brand Ambassador, North (UK)

Date: 21 Jan 2026

Location: Manchester, MAN, GB

Company: Tapestry

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach & Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen.

We’re always on a journey to becoming our best, but you can count on this:
Here, your voice is valued, your ambitions are supported, and your work is recognized.

Primary

Purpose:

The Regional Brand Ambassador (RBA) represents Tapestry’s brands across a small department store network in the North of the UK. The RBA will be primarily based in Manchester and overseeing other locations within the region.

Reporting to the Senior Regional Brand Ambassador (SRBA) for Northern Europe, the RBA ensures brand standards are consistently delivered in‑store, bringing the brands to life at every customer touchpoint and creating a seamless, elevated shopping experience. Acting as the key link between corporate and store teams, this role drives the customer experience, strengthens omni‑channel engagement, and identifies opportunities for brand growth.

Please note, this is a full‑time (40 hours per week) permanent position.

The successful individual will leverage their proficiency in Retail Customer Service to:

• Deliver a seamless and engaging customer experience by leveraging brand training, tools, and resources to maintain high service standards
• Proactively develop ideas for clienteling and in‑store events, supporting and co‑hosting activations that drive customer engagement and sales
• Build strong relationships with local retail partners to gain insights into customer demographics, profiling, and emerging brand opportunities. Attend local brand events to deepen market knowledge and align with key business priorities
• Track and analyse store performance against targets, ensuring KPIs are met or exceeded. Develop and present action plans to SRBA to address performance gaps, including training and incentive strategies
• Deliver brand training and equip host stores with the tools and knowledge to drive sales. Ensure consistency in brand education across all stores and share best practices to enhance product knowledge and customer acquisition
• Identify and propose in‑store activations and local event opportunities to enhance brand visibility. Respond to changing customer demographics with agility and tailored approaches
• Build strong relationships with the wider team including Regional Brand Ambassadors, Brand Ambassadors, Brand Specialists, and host department store management teams to support brand growth
• Execute visual merchandising (VM) directives within host stores, ensuring new season collections are prominently displayed and aligned with delivery schedules
• Apply VM guidelines effectively during markdown periods, maintaining consistency with regional visual standards and ensuring a cohesive brand presentation
• Cultivate a strong working relationship with the Regional VM Manager, regularly sharing visual updates and seeking feedback to continuously enhance VM skills and execution

• Manage product deliveries and replenishment, ensuring back‑of‑house areas are clean, organised, and well‑maintained. Escalate operational concerns to the SRBA as needed
• Complete trade reports promptly, ensuring key product insights and callouts are communicated clearly and efficiently to the SRBA and Sales Team
• Collaborate with the SRBA to coordinate effective shopfloor coverage, ensuring optimal staffing levels to support business needs and customer experience

• Ability to travel across the North of the UK for up to 8 days per month
• Flexible to work evenings, weekends and bank holidays as required
• Minimum of 2 years retail experience
• Strong understanding of department store operations
• Exceptional…