Area Manager - Fashion Brand

We have an exciting opportunity for an Area Manager to join a rapidly growing fashion brand specialising in performance-led apparel. This role is responsible for leading and scaling a developing physical retail estate, delivering best-in-class in-store experiences while driving commercial performance across multiple locations.

Based between the Manchester head office and physical store locations, this role will suit a strong retail leader looking to further their career within a successful and ambitious brand.

• Lead and execute the retail strategy to drive profitable growth across all store locations
• Own multi-store performance, including sales, conversion, average order value, and cost control
• Manage retail P&L, forecasting, and budgets, identifying opportunities to improve commercial outcomes
• Deliver operational excellence across stores, ensuring compliance, stock accuracy, and process consistency
• Develop and maintain a high-impact visual merchandising strategy aligned with brand standards
• Build, coach, and inspire high-performing store management teams through strong leadership and training
• Collaborate cross-functionally with marketing, e‑commerce, product, HR, and external retail partners to maximise performance and brand presence

• Extensive experience in multi‑site retail leadership, ideally within apparel, fitness, outdoor, or lifestyle sectors
• Strong commercial acumen with proven ownership of budgets and P&L
• Demonstrated ability to lead, develop, and retain high‑performing retail teams
• Passion for fitness, training, or outdoor culture, with an authentic understanding of the customer
• Excellent communication, influencing, and problem‑solving skills
• Experience supporting store growth, new openings, or expansion projects (desirable)