Head of Content

Overview

Job Introduction As our Head of Content, you are the driving force behind the vision, development, and execution of a unified content strategy across our portfolio of 11 education brands. You will create a content ecosystem that is audience-first and insight-led, reflecting the unique identity of each brand while ensuring consistency, quality, and impact across the group. You'll shape the full spectrum of outputs, from long-form editorial and video to social, paid media, and UGC, leading a newly hired cross-functional team of content specialists.

This role requires strategic rigour, a hands-on approach, and a deep creative instinct to craft compelling narratives that push our brands into fresh, unexpected spaces.

• Build and lead a cross-functional team of category-first content specialists from the ground up, owning the planning and delivery of content across socials, web, email, display and beyond.
• Drive planning and execution across all content formats including long-form editorial and thought leadership, short form, email, paid media, UGC, videos, campaign assets and brand assets.
• Champion Audience-First Thinking, using insight, data and KPIS and instinct to understand what different audiences need—from Gen Z students and international applicants to parents, educators, and B2B partners. Make sure content speaks their language and drives action.
• Lead our AI content agenda, identifying and implementing tools that improve how we create, review, distribute, and orchestrate content at scale.
• Set Editorial Standards and Governance: define tone of voice, style guides, and quality benchmarks across brands. Ensure consistency without compromising creativity. Be the gatekeeper of content excellence.
• Be the strategic glue that holds outputs together. Work hand-in-hand with category and product marketing specialists, channel owners and insight teams to ensure content is integrated, impactful, and on brief.
• Drive Performance and Optimisation:
  Set KPIs and use analytics to track what's landing and what's lagging. Optimise content for SEO, engagement, and conversion. Test, learn, and iterate relentlessly.
• Enable and Empower:
  Build frameworks, toolkits, and playbooks that help internal teams and contributors create content that's on-brand and on-point. Lead training, workshops, and content onboarding.
• Spot Opportunities for cross-brand amplification. Stay ahead of trends, tech, and audience shifts. Identify new formats, platforms, and storytelling angles that give our brands a competitive edge, using performance data to refine strategy and ensure the best ideas travel across the whole portfolio.
• Fuel the funnel with content that drives awareness, engagement, and action across the entire customer journey. Know your audience inside out—dig into who they are, what they need, and how we can speak their language.

• Proven experience in a senior content marketing role, ideally within a similarly complex, regulated sector.
• A fire for content strategy with a belief in the power of digital storytelling to move hearts and numbers.
• A track record of leading content strategy for complex, multi-brand organisations.
• Leadership prowess. You know how to build, inspire, and get the best out of teams and external agencies, delivering the systems and processes that improve the quality and consistency of work produced at scale.
• A creative brain with a commercial edge. You can dream big and deliver bigger.
• A data-driven mindset. You love metrics, but you don't let them kill the magic.
• A customer-obsessed approach. You dig into pain points and turn insights into action.
• The ability to rally cross-functional teams and get everyone pulling in the same direction.
• A deep understanding of channel-specific content. From long-form blogs to snappy social, from SEO to PPC.
• Salary: £60,000-£80,000 per year.

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